Houston Properties Team

Social Media Manager

• Build and manage the content calendar across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Coordinate with agents to highlight wins, stories, and behind-the-scenes moments.
• Review creative output from the designer, editor, AI video creator, and copywriter.
• Track analytics weekly and adjust plans for stronger engagement.
• Ensure every piece of content reflects HPT’s brand tone, visuals, and values.

Content Manager – Social Media

Content Manager

• Own the YouTube Strategy: You aren't just uploading. You are researching low-competition keywords, crafting click-worthy titles/thumbnails, and optimizing descriptions for SEO.
• Drive Agent Recruiting: You will curate content specifically designed to attract other real estate agents to our team (showing our culture, our systems, and our wins).
• Manage the Production Flow: You will guide our editors, designers, and AI creators. You provide the vision ("We need a hook here," "Cut this shorter," "Change the b-roll") to ensure the final product converts.
• Repurpose for Reach: You will take our long-form YouTube "Gold" and slice it into high-performing Shorts, Reels, and TikToks to drive traffic back to the main channel.
• Analyze & Adapt: You will report on the metrics that matter (CTR, Retention Rate, Conversion to Lead) and tell us what we need to change to grow faster.

Real Estate YouTube & Content Strategist – Growth & Recruiting Focus

Video Editor

• Build and publish large volumes of AI-driven real estate short-form videos that inform, engage, and generate clients
• Create high-volume, high-quality short-form videos each week using AI tools (HeyGen, ElevenLabs, Canva, etc.)
• Research and script local real estate stories, market updates, and neighborhood highlights
• Edit, brand, and publish content across YouTube, Instagram, TikTok, and Facebook
• Test new formats, track results, and optimize content strategy for reach and engagement
• Collaborate with marketing and leadership to refine messaging and style
• Document workflows and train others as the system scales
• Execute consistently and evolve the process, spotting what works, testing improvements, and driving results

AI Video Content Creator, Real Estate

• You know content isn’t just posts — it’s people.
• Behind every caption, video, and graphic is a chance to spark trust, guide a decision, and remind someone that they’re not just buying a house — they’re building their future.
• Thrive on bringing order to chaos; take scattered ideas and shape them into a clear plan; get energy when engagement rises because of something you orchestrated.
• Guide a creative team of designers, editors, and AI video creators to produce content that reflects who we are and what we stand for.
• Own the calendar, ensure consistency in tone and visuals, and use analytics to adapt and refine what connects with our community.
• Build and manage the content calendar across Instagram, Facebook, LinkedIn, YouTube, and TikTok.
• Coordinate with agents to highlight wins, stories, and behind-the-scenes moments.
• Review creative output from the designer, editor, AI video creator, and copywriter.
• Track analytics weekly and adjust plans for stronger engagement.
• Ensure every piece of content reflects HPT’s brand tone, visuals, and values.
• A clear and consistent content pipeline — no missed posts, no off-brand messaging.
• Engagement and reach trending upward month after month.
• Creative team members producing their best work under your guidance.
• Data-driven insights shaping what we share, when, and how.
• A social presence that builds trust and reflects HPT’s culture of care.
• Houston Properties Team: Ranked Houston’s #1 boutique real-estate team with $2B+ sales and 1,000+ five-star Google reviews.

Content Manager – Social Media

Real Estate YouTube & Content Strategist – Growth & Recruiting Focus

AI Video Content Creator, Real Estate

Content Manager - Social Media