Graphics Designer

• Create high-performing ad creatives, landing page assets, and digital graphics tailored to eCommerce and DTC brands.
• Design static and animated ad creatives for Meta (Facebook/Instagram), Google Display, and YouTube thumbnails.
• Create eye-catching, scroll-stopping visuals with strong hooks, CTAs, and eCommerce product presentation.
• Design graphics, headers, icons, and illustrations to support high-converting funnels and landing pages.
• Work closely with funnel strategists and copywriters to bring UX wireframes to life.
• Design within brand guidelines while elevating brand identity through fresh and creative concepts.
• Adapt designs for various placements and formats (desktop, mobile, stories, reels, etc.).
• Interpret ad performance data to tweak creatives for better CTR, ROAS, and engagement.
• Run variations and A/B tests on graphic concepts to identify top-performing visual angles.
• Stay up to date on ad design trends, meme marketing, typography trends, and eCommerce visual styles.
• Pitch original creative concepts and hooks during brainstorms.
• Collaborate with video editors, funnel designers, and media buyers to deliver cohesive ad campaigns.
• Use tools like Figma, Canva, or Adobe Suite to share and hand off assets cleanly.
• Organize assets in shared folders and keep version control tidy.

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