Marketing Specialist, Email
Web Summit
Job Level
JuniorMid-Level
About the role
- Web Summit organises global tech conferences and is expanding to new markets.
- Email marketing is at the core of the business; the team collaborates with growth, project management, design and advertising to build global communities and engage attendees.
- Deliver creative email concepts with storytelling and copy tailored for different audiences, and leverage AI tools to write, edit, and refine content.
- Own the end-to-end strategy and implementation of email marketing campaigns, including customer acquisition plans across nurture, referral, re-engagement and abandonment flows.
- Support building and implementation of email automation workflows, and propose and run A/B tests across concepts, subject lines, CTAs, copy and images.
- Analyse data and report on key performance metrics to make data-driven decisions.
- This role is a 12-month fixed-term contract.
Requirements
- You’re passionate about developing creative marketing concepts, including copywriting
- You’re excited about the idea of owning the strategy of email and proposing innovative ideas that combine creative thinking with customer obsession and data insights
- You have experience in building email marketing campaigns and you’re aware of the key elements of an email, preferably having worked with email tools for automation
- You’re data-driven with a strong interest in email marketing and the digital world
- You’re an excellent communicator with great attention to detail.
- You keep up-to-date with the latest ideas in technology and marketing.
- No matter how crazy the ideas are, you are able to turn them into reality.
- You proactively take ownership of proposing improvements that help us keep growing
- You like to work cross-functionally with different departments and team members
- 2+ years’ commercial experience with some/all of the following: Email marketing, content marketing, creative-focused projects, marketing automation at scale.
- Exceptional writing, editing, and storytelling skills
- Able to write engaging content
- Exceptional written and spoken English
- Some technical and analytical experience across email building and set-up on email platforms (Iterable is a plus)
- Experience delivering to strict deadlines.
- A desire to be part of a fast and varied business environment where flexibility is a must and direction can change quickly.
- A passion and curiosity for the tech world as well as digital and social media marketing.
