Manager, Strategic Sourcing
PayPal
Director of Community Growth
Outdoorsy
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Lead the company’s field marketing strategy to support the company’s aggressive growth plans and create a competitive advantage within the various market segments.
- Plan and implement company presence at local events, trade shows, campsites, and other physical locations to meet RV owners, in collaboration with marketing, operations, and product teams.
- Own the outbound strategy to deliver on growth, efficiencies, cost, quality, and capacity.
- Source, select, negotiate, and manage relationships with event and location partners.
- Synthesize and prioritize RV owner and internal team needs; initiate and lead market research.
- Improve core processes, partnerships, internal tooling, and training for field marketing employees; evolve market expansion playbook and execute against it.
- Cultivate and provide opportunities for rising talent; supervise two advertising and promotions managers.
Requirements
- Strategic planning, goal setting, and directing the field marketing of the company to support key goals of RV owner growth; source, select, negotiate, and manage relationships with event and location partners.
- Synthesize and prioritize the needs of RV owners and the internal teams that work with them.
- Initiate and lead market research to determine what problems should be solved, for whom, how, and why it matters.
- Improve core processes, partnerships, internal tooling, and training for field marketing employees.
- Help evolve the playbook for market expansion and execute against it.
- Cultivate and provide opportunities for rising talent within the organization.
- Supervise two advertising and promotions managers.
- Bachelor's degree in marketing, business or a related field and two years’ experience as a marketing or sales manager OR no degree and six years’ experience as a marketing or sales manager.
- Developing advanced targeting techniques through creative use of data insights to identify high value new customer groups.
- Creating channel by channel sales and revenue goals with clear deliverables across multi-year initiatives.
- Building sales and retention teams from the ground up.
