Otaro

Ecommerce

• Campaign management: Independently set up, manage and optimize our Meta Ads (Facebook & Instagram).
• Targeting & scaling: Work with retargeting, lookalike audiences and audience tests to maximize ROAS.
• Ad uploads: Regularly upload new creatives (video, static, carousel) in collaboration with our creative team.
• Budget control: Plan, allocate and adjust budgets in close coordination with our Performance Lead.
• Analysis & reporting: Continuously evaluate relevant KPIs (ROAS, CPA, CTR, etc.) and derive actionable recommendations.
• A/B testing: Conduct structured tests (creatives, audiences, placements) and extract learnings.

Media Buyer, D2C E‑Commerce – Sports Products