Social Media Manager
Otaro
full-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Your mission: Creativity with a system
- You'll take full ownership of our social media channels — strategically, creatively and data-driven.
- Develop content ideas for Instagram, TikTok & other platforms.
- Analyze performance metrics (views, watch time, saves, comments, etc.).
- Derive clear learnings: What performs — and why?
- Work closely with our video team (you concept, they produce).
- Actively monitor social media, content & creator trends.
- Develop new formats, hooks and storytelling techniques.
- Evolve our visual and editorial brand presence.
- Create your own graphic posts, carousels & stories.
- Conceptualize & design Static Ads (Meta).
- Contribute to creative strategies, ad videos & scripts.
- Independently contact and build relationships with relevant influencers.
- Coordinate, request & review content deliverables.
- Responsibly respond to comments (organic & ads)
Requirements
- Creative, analytical and self-driven
- Strong numerical understanding & enthusiasm for performance analysis
- Creative instinct for social media, trends & storytelling
- Excellent Canva skills, confident use of social platforms
- Structured, reliable way of working
- Initiative & ownership instead of waiting for briefs
- Openness to testing new approaches and rapid learning
- Very good understanding of the target audience: skiing, tennis, padel, gym
- Bonus: experience with influencer or performance marketing
Benefits
- Full-time position | 100% remote — work from anywhere
- Maximum freedom & trust — results matter, not presence
- Lots of creative freedom — you actively shape our content
- Clear processes & fast decision-making
- Modern workflows with AI tools & an up-to-date tech stack
- Young, ambitious team without corporate bureaucracy
- Growth opportunity: the role can develop strategically
- Bonus payment for meeting targets
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationperformance analysisgraphic designstorytelling techniquessocial media strategydata-driven decision makinginfluencer marketingad video productionstatic ad designtrend analysis
Soft skills
creativityanalytical thinkingself-driveninitiativeownershipstructured workingreliabilityopenness to testingstrong communicationrelationship building