Salary
💰 $80,000 - $100,000 per year
About the role
- Report to the Growth Marketing Manager and work cross-functionally to support company growth.
- Manage day-to-day paid social media execution across Meta, TikTok, Pinterest, and other emerging channels.
- Monitor and optimize ad performance to maximize ROAS, reach revenue goals, and ensure KPI targets are met.
- Own operational tasks (creative uploads, launching new campaigns, setting up A/B tests).
- Support execution of testing roadmap for creative, messaging, audience, targeting, and landing page tests to continuously improve performance.
- Stay on top of industry news, platform updates, innovations, and product enhancements.
- Proactively seek operational efficiencies to improve workflow.
- Proactively analyze performance trends to identify, communicate, and capitalize on performance opportunities across platforms, audiences, and creative.
- Report on key metrics for campaign effectiveness and support weekly and monthly reporting to senior members of the Marketing team.
- Facilitate sharing of data and insights among internal parties to inform future strategies.
- Support creative strategy and briefing; provide direction and data-driven feedback to guide asset creation and BAU creative ideation.
Requirements
- Must have 3+ years of experience managing direct response campaigns on Facebook optimizing toward customer acquisition.
- Experience with Pinterest, Reddit, and TikTok advertising is a plus.
- Strong creative acumen for best-in-class social creative across platforms.
- Ability to hit deadlines, manage and prioritize multiple projects simultaneously across numerous channels.
- Ability to work flexible hours including weekends & peak seasonal periods.
- Strong analytical skills; optimizing for KPIs, and turning analysis into action.
- Advanced proficiency in Excel.
- Excellent communication (written, verbal & presentation) skills.
- Thrives in a fast-paced and dynamic environment.