Director of Digital Strategy
Vi
Job Level
Mid-LevelSenior
About the role
- Forbes Advisor mission: help readers turn their aspirations into reality; team covers content, SEO, BI, finance, marketing, technology, and sales.
- Manage, monitor, and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives.
- Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies.
- Collaborate with creative teams to develop and iterate ad creatives that resonate with target audiences.
- Conduct A/B testing on ads, audiences, and bidding strategies to identify winning combinations.
- Maintain a deep understanding of the performance marketing landscape, including platform updates and trends.
- Work closely with internal stakeholders and external partners to ensure campaign goals are met.
- Work with analytics team members to maintain detailed performance reports and provide recommendations for scaling campaigns.
- Manage budgets effectively to ensure profitable allocation of ad spend while meeting performance KPIs.
- Ensure compliance with platform policies across all campaigns.
Requirements
- Proven experience in media buying on Meta (Facebook and Instagram) and TikTok, with platform-specific best practices.
- Demonstrated ability to optimize campaigns for ROAS, CPA, and other key performance metrics.
- Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, TikTok Ads Manager, and Excel.
- Experience managing performance marketing budgets at scale.
- Excellent communication and collaboration skills; ability to work effectively across teams.
- Familiarity with project management tools like Trello, Asana, or Airtable is a plus.
- Proactive and detail-oriented approach to problem-solving; able to manage multiple campaigns simultaneously.
- Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage.
- Flexibility to work across global time zones and adapt to changing priorities.
