Forbes

Performance Marketing

• Mentor and upskill our junior team members.
• Create processes, documentation and workflows covering campaign best practices, strategy development, and performance optimization.
• Ensure a high level of campaign execution by every SEM Specialist.
• Oversee the creation, implementation, and optimization of paid marketing campaigns across platforms.
• Collaborate with vertical leads gaining thorough understanding of their categories, targets and priorities.
• Manage challenges or concerns that arise from the senior team, vertical leads and junior team members.
• Keep senior management and vertical leads updated on key opportunities, potential risks and other key factors which affect the growth of their business vertical.
• Build and maintain relationships with buy-side partners to ensure paid marketing accounts are healthy and utilizing the best products and strategies available.
• Manage your team’s staffing, allocation, and overall capacity.
• Delegate responsibilities to ensure that performance goals are delivered and team objectives are met.
• Lead team to achieve targeted performance KPIs.
• Foster a culture of collaboration and excellence.
• Utilize data-driven analysis of paid marketing performance along with strategic recommendations for continual improvement.
• Identify trends and insights across paid marketing campaigns to discover areas for campaign growth or improvement.
• Collaborate with cross-functional teams to ensure tracking, data and reporting meet the required needs to allow your team to optimize and scale paid marketing.

Head of Paid Media Operations