Forbes

Performance Marketing

• Forbes Advisor mission: help readers turn their aspirations into reality; team covers content, SEO, BI, finance, marketing, technology, and sales.
• Manage, monitor, and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives.
• Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies.
• Collaborate with creative teams to develop and iterate ad creatives that resonate with target audiences.
• Conduct A/B testing on ads, audiences, and bidding strategies to identify winning combinations.
• Maintain a deep understanding of the performance marketing landscape, including platform updates and trends.
• Work closely with internal stakeholders and external partners to ensure campaign goals are met.
• Work with analytics team members to maintain detailed performance reports and provide recommendations for scaling campaigns.
• Manage budgets effectively to ensure profitable allocation of ad spend while meeting performance KPIs.
• Ensure compliance with platform policies across all campaigns.

Paid Social Campaign Manager