Forbes

Performance Marketing

• Mentor and upskill our junior team members.
• Create processes, documentation and workflows covering campaign best practices, strategy development, and performance optimization.
• Ensure a high level of campaign execution by every SEM Specialist.
• Oversee the creation, implementation, and optimization of paid marketing campaigns across platforms.
• Collaborate with vertical leads gaining thorough understanding of their categories, targets and priorities.
• Manage challenges or concerns that arise from the senior team, vertical leads and junior team members.
• Keep senior management and vertical leads updated on key opportunities, potential risks and other key factors which affect the growth of their business vertical.
• Build and maintain relationships with buy-side partners to ensure paid marketing accounts are healthy and utilizing the best products and strategies available.
• Manage your team’s staffing, allocation, and overall capacity.
• Delegate responsibilities to ensure that performance goals are delivered and team objectives are met.
• Lead team to achieve targeted performance KPIs.
• Foster a culture of collaboration and excellence.
• Utilize data-driven analysis of paid marketing performance along with strategic recommendations for continual improvement.
• Identify trends and insights across paid marketing campaigns to discover areas for campaign growth or improvement.
• Collaborate with cross-functional teams to ensure tracking, data and reporting meet the required needs to allow your team to optimize and scale paid marketing.

Head of Paid Media Operations

Journalist

• Write 3-5 helpful, accurate and engaging news and trend stories daily
• Work independently to pitch timely, high-impact stories each day
• Collaborate with fellow writers and editorial leadership
• Consistently publish high-performing content that drives traffic and engagement
• Ensure all content adheres to AP Style and Forbes Advisor’s editorial style guide
• Leverage performance data and SEO best practices in story pitches
• Coordinate with the social team to maximize story reach

Staff Writer, Health

Operations

• Support the Digital Sales Manager in achieving the revenue and growth targets across advertiser partnerships.
• Work collaboratively with the vertical managers and commercial stakeholders to identify areas for commercial growth across a portfolio of advertiser partners and properties.
• Set, meet and exceed aggressive revenue goals
• Work with marketing, pricing and sales to create strategic media plans and negotiate contract proposals.
• Generate net-new business and grow established partnerships
• Manage collection of contracts, content objectives, creative assets, tracking and ad verification from clients / agency contacts and coordinate with vertical Director.
• Responsible for full funnel sales cycles inclusive of onboarding documentation, order creation, campaign management, partnership execution, billing, and client growth relations.
• Oversee all program implementation by developing and tracking client project plans.
• Project, manage, and coordinate with internal teams cross vertically for all necessary elements for campaign execution.
• Remain current on products and processes in a multi-product environment.
• Provide strategic advice to increase each client’s ROI.
• Develop, maintain and extend relationships with existing and net-new clients.

Sales Operations Representative

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
• Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
• Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
• Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
• Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
• Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
• Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
• Generate innovative ideas to challenge and reshape existing best practices.
• Stay up to date with search engine updates and PPC industry trends.
• Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
• Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

SEM Campaign Manager

• Set up, manage and optimize paid search campaigns
• Support the SEM team in various tasks, analyses and reporting
• Work closely with the wider paid search team to grow online presence and conversions
• Ensure campaigns deliver positive ROI to achieve desired results
• Manage multiple accounts
• Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics
• Manage the creation of large keyword lists
• Implement creative copy suggestions
• Define campaign budgets and align campaign goals
• Provide recommendations and execute strategies for keyword and targeting opportunities
• Keep up to date with search engine and PPC industry trends and developments
• Utilize data driven analysis insights and identify opportunities

PPC Specialist

Data Engineer

• Build and maintain data ingestion pipelines from APIs and other data sources
• Write efficient Python and SQL for data transformation and processing
• Support ETL/ELT workflows, microservices and ensure timely data availability
• Troubleshoot pipeline failures and assist in performance improvements
• Assist in ingestion and modeling of data from Meta Ads and similar platforms
• Help create datasets for campaign performance reporting and lead funnel tracking
• Work with marketing and analytics teams to understand data requirements
• Support analysis related to lead quality and campaign performance
• Implement basic data validation checks
• Monitor pipelines and resolve data issues
• Maintain documentation for pipelines and datasets

Data Engineer, L2

Graphics Designer

• Visual Craft: Partner with product designers across pods (insurance, financial products, home services, and others) to bring illustration, motion, and visual polish into flows that drive measurable conversion lift.
• Sit in critiques, push back, and propose visual solutions to product problems.
• Illustration & Visual Systems: Design and produce original illustrations, icon sets, and visual assets that extend our brand into product surfaces — editorial pages, landmark templates, conversion funnels, AI/LLM templates, and onboarding.
• Build illustration systems that scale, not one-offs.
• Motion & Animation: Own motion work end-to-end, from storyboard and concept through After Effects composition, Lottie export, and lightweight SVG/CSS animation specs handed to engineering.
• Ensure motion ships at the quality you designed.
• Design System Contribution: Develop and maintain illustration and motion guidelines as part of our design system — defining style, usage rules, reusable components, and motion tokens.
• Brand & Sponsored Content: Contribute to high-visibility sponsored content packages and media kit deliverables, working alongside BD, editorial, and brand stakeholders when those projects call for senior visual craft.
• Rapid Prototyping: Concept and prototype visual ideas quickly — comps, moodboards, animation tests to align stakeholders before production.
• Engineering Partnership: Collaborate with front-end engineers on implementation, specifying motion behavior, easing, timing, and fallback states so what ships matches intent.
• Cross-Functional Collaboration: Work across design, product, editorial, BD, and engineering. Articulate why a visual choice matters in plain language to non-designers.