Head of Paid Media Operations

Forbes

Head of Paid Media Operations at Forbes Advisor, leading performance marketing team in India. Mentoring junior marketers and driving multi-channel campaigns for personal finance and business insights.

Posted 6/2/2026full-timeRemote • 🇮🇳 IndiaLeadWebsite

About the role

Key responsibilities & impact

Mentor and upskill our junior team members.
Create processes, documentation and workflows covering campaign best practices, strategy development, and performance optimization.
Ensure a high level of campaign execution by every SEM Specialist.
Oversee the creation, implementation, and optimization of paid marketing campaigns across platforms.
Collaborate with vertical leads gaining thorough understanding of their categories, targets and priorities.
Manage challenges or concerns that arise from the senior team, vertical leads and junior team members.
Keep senior management and vertical leads updated on key opportunities, potential risks and other key factors which affect the growth of their business vertical.
Build and maintain relationships with buy-side partners to ensure paid marketing accounts are healthy and utilizing the best products and strategies available.
Manage your team’s staffing, allocation, and overall capacity.
Delegate responsibilities to ensure that performance goals are delivered and team objectives are met.
Lead team to achieve targeted performance KPIs.
Foster a culture of collaboration and excellence.
Utilize data-driven analysis of paid marketing performance along with strategic recommendations for continual improvement.
Identify trends and insights across paid marketing campaigns to discover areas for campaign growth or improvement.
Collaborate with cross-functional teams to ensure tracking, data and reporting meet the required needs to allow your team to optimize and scale paid marketing.

Requirements

What you’ll need

Proven 12+years’ experience in SEM working on Google and Microsoft ads.
5+ years of experience in a leadership role.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Proficiency in managing large scale SEM accounts in a variety of different business verticals.
Ability to develop testing structures and compile deliverables based on performance to the team and management.
Excellent verbal and written communication skills.
Proficiency in MS Excel, PowerPoint, and Word.
Experience in delivering paid social, native or display campaigns, a plus.

Benefits

Comp & perks

Day off on the 3rd Friday of every month (one long weekend each month)
Monthly Wellness Reimbursement Program to promote health well-being
Monthly Office Commutation Reimbursement Program
Paid paternity and maternity leaves

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEMGoogle AdsMicrosoft Adswebsite analysisanalytics toolsGoogle Analyticspaid marketing campaignsperformance optimizationdata-driven analysistesting structures

Soft Skills

mentoringleadershipcommunicationcollaborationrelationship buildingproblem-solvingdelegationstrategic recommendationsteam managementperformance goal achievement