OSEA Malibu

Outside Sales

• Drive field execution and performance across priority retail doors in the West, ensuring strong in-store standards, sell-through, and brand consistency.
• Develop and lead the West region field strategy, including door prioritization, coverage planning, and targeted action plans to improve door-level results.
• Build and maintain strong store-level relationships, partnering with retailer teams to drive visibility, engagement, and results.
• Lead regional reporting and performance recaps, translating trends and store insights into clear action plans and cross-functional recommendations.
• Recruit, coach, and develop field team talent, driving performance, readiness, and accountability across the region.
• Execute and support in-store training and events to drive conversion and customer experience.
• Track and evaluate ROI across regional investments including coverage, training, and events, adjusting strategy as needed.
• Maintain a strong in-store presence across priority doors multiple days per week, balancing execution with planning and reporting needs.

Regional Field Sales Manager

Events

• Support the Senior Director of Sales and Education in evolving the education strategy and foundational training framework, owning key workstreams from build through execution.
• Develop and deliver retailer-specific education programming aligned to strategic priorities (LMS updates, trainings, video content, and requested deliverables).
• Own the creation and ongoing maintenance of core education content and selling tools (product knowledge, routines, and how to sell), with a focus on improving BA confidence and conversion.
• Build the LMS and lead day-to-day platform management and optimization, including curriculum setup, content organization, and ongoing platform updates.
• Host and deliver high-impact trainings for internal teams, retail partners, and field teams across virtual and in-person formats, as needed.
• Build and manage integrated education and events focus calendars, ensuring seamless planning and field readiness.
• Lead event workflow for key retailer moments, ensuring event readiness, consistent in-store execution, and an elevated customer experience.
• Develop event toolkits and collateral aligned to retailer guidelines and brand priorities (menus, signage, one-sheets, training decks), enabling consistent in-store execution across partners.
• Support event planning and execution by managing timelines, intake forms, and cross-functional coordination to ensure teams are equipped for each retailer moment.
• Strategize GWP and sampling/gratis planning by providing education and event-driven recommendations aligned to retailer and brand moments.

Senior Manager, Education & Events

Ecommerce

• Own key ecommerce performance levers, including:
• Conversion rate (CVR)
• Returning customer revenue
• Retention and repeat purchase
• Partner with the VP of Growth to translate traffic strategy and acquisition mix into high-performing on-site experiences
• Identify performance gaps, diagnose root causes, and develop clear, data-backed solutions
• Balance short-term optimization with longer-term experience improvements
• Own the .com roadmap end-to-end, setting priorities and sequencing work based on business impact
• Partner with Growth and Content to integrate technical and on-site SEO best practices into the ecommerce roadmap
• Lead A/B testing planning and execution across PDPs, PLPs, checkout, merchandising, and key user journeys
• Define testing hypotheses, success metrics, and learning agendas in partnership with marketing analytics
• Drive increased velocity and impact of testing and experimentation on .com
• Own digital execution for launches, promotions, and key commercial moments on .com, partnering with Integrated Marketing to operationalize the GTM calendar and ensure experiences are clear, prioritized, and conversion-driven
• Define and execute on-site promotion mechanics, merchandising, and sequencing in coordination with digital and brand marketing teams
• Partner cross-functionally to ensure inventory alignment for digital promotions and programs
• Own end-to-end lifecycle and retention strategy across email, SMS, subscription, loyalty, and direct mail
• Lead and develop the Retention Marketing Manager
• Build a strong point of view on retention economics, including LTV, purchase frequency, and offer tradeoffs
• Drive the evolution and performance of:
• Subscription (value proposition, experience, offers, and growth)
• Loyalty (engagement, digital experience, and impact on retention)
• Own digital messaging strategy and performance across site and lifecycle channels in partnership with Brand Marketing
• Ensure lifecycle messaging and promotions are well-coordinated with the broader marketing calendar
• Evolve lifecycle resourcing and structure to support scale while maintaining strategic rigor
• Partner closely with:
• VP of Growth on traffic mix, funnel performance, and tradeoffs
• Integrated Marketing on GTM planning, sequencing, and readiness
• Brand Marketing and Creative on narrative, messaging, and execution
• Customer Care on site experience, offer mechanics, and loyalty initiatives
• Act as a strong day-to-day partner to Creative, providing clear briefs, feedback, and performance insights
• Escalate major priority conflicts and tradeoffs to senior leadership

Director of E-commerce

Account Manager

• Execute on key account plans and strategies, promotional programs, seasonal initiatives, and launch workflows with precision and timeliness.
• Serve as the primary day-to-day contact for ULTA and Nordstrom merchants, operations partners, and cross-functional support teams, ensuring clear and proactive retailer and internal communication.
• Manage product assortment inclusive of all SKU setup, updates, forms, submissions, and item maintenance within retailer systems (e.g., ULTA Portal, Nordstrom forms).
• Collect and ensure timely delivery of meeting agendas, recaps and ensure on-time delivery and communication of all retailer deliverables, ensuring internal teams are aligned throughout.
• Coordinate cross-functional alignment for all retailer initiatives by managing timelines, deliverables, calendars, and workflow communication.
• Ensure timely circulation of retailer updates, program requirements, and action items to internal teams and confirm follow-through.
• Maintain accurate trackers, launch documents, promotional files, retailer forms, and executional tools to ensure operational accuracy and visibility.
• Support field and education partners with store-level updates, merchandising needs, and communication of retail priorities.
• Troubleshoot executional or operational issues identified through retailer communication and coordinate internal support where needed.
• Build strong, trust-based relationships with retailer partners through consistent communication, reliability, and attention to detail.

Regional Field Sales Manager

Senior Manager, Education & Events

Director of E-commerce

Key Account Manager