Director, Field and Customer Marketing
Lightcast
Account-Based Marketing Manager
Ordergroove
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Set and execute Ordergroove’s prospect-facing integrated ABM strategy to increase brand awareness and drive account engagement from targeted enterprise brands within Retail and Digital Goods.
- Shape the strategic direction for targeted marketing campaigns and develop integrated campaign and events approaches to drive awareness and build pipeline with high-quality opportunities.
- Own the strategy and execution of full-funnel integrated marketing efforts to increase engagement of strategic accounts, nurture leads, and enhance the buyers’ journey.
- Build external social proof and owned content channels through collaboration with Customer Success and Product Marketing to drive inbound interest and showcase market fit.
- Craft campaigns centered around customer stories, events, and content messaging in collaboration with brand, content, and product marketing.
- Test and optimize channel performance and messaging; monitor, track, and report on campaign success metrics to optimize spend and results.
- Collaborate closely with sales to identify campaign opportunities and plan and coordinate cross-functional outreach efforts.
- Work with cross-functional teams to build and execute effective online and offline marketing activities across digital, email, sales cadences, webinars, events, social, direct mail, OOH, etc.
- Communicate with internal teams including marketing, sales development, and sales to ensure campaign tactics support or exceed goals.
- Report to the Director of Demand Generation and work alongside marketing, sales, partner, and customer success teams.
Requirements
- 5+ years of B2B marketing experience, with a deep understanding of integrated and targeted marketing campaign strategies to convert enterprise accounts.
- Omnichannel knowledge and experience to assure cross-channel integrated touchpoints.
- Proven ability to develop and implement enticing, value-driven messaging into marketing materials.
- Demonstrated track record of driving demand with large key accounts and penetrating complex buying committees and sales processes throughout the funnel.
- Passion for testing new channels, messages, and strategies, iterating based on quantitative and qualitative inputs.
- Highly collaborative with other marketing functions, sales, and SDRs with strong project management capabilities for complex multi-channel campaigns.
- Detail-oriented and creative thinker with solid project management, written and analytical skills and experience with multi-channel integrated demand generation and account-based marketing.
