Testronic

Senior Marketing Manager

Testronic

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

About the role

  • Act as the primary marketing liaison for client accounts, ensuring consistent communication and measurable value.
  • Develop account-based marketing (ABM) strategies to deepen engagement with key clients.
  • Translate client needs and business goals into tailored marketing campaigns and initiatives.
  • Partner with Business Development to support renewals, expansions, and new opportunities.
  • Work closely with sales, client services, and operations to align marketing initiatives with client objectives.
  • Provide marketing insights and reporting that inform business decisions.
  • Collaborate with global marketing to ensure consistent brand positioning and messaging across regions.
  • Create and oversee client-specific assets including case studies, success stories, presentations, and reports.
  • Support the proposal process with tailored marketing materials that showcase Testronic’s value proposition.
  • Ensure communications are clear, compelling, and client-focused.
  • Design and implement multi-channel campaigns aimed at enhancing client engagement and satisfaction.
  • Track and measure marketing effectiveness, reporting ROI and key outcomes.
  • Monitor industry trends and competitor positioning to inform client marketing strategies.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 5+ years of B2B marketing, client services, or account management experience (video games, tech, or digital media preferred).
  • Proven success in account-based marketing, client engagement, or proposal support.
  • Strong ability to translate complex services into compelling client-ready messaging.
  • Excellent communication and presentation skills with client-facing experience.
  • Strong organizational skills; able to manage multiple priorities in a fast-paced environment.
  • Familiarity with CRM platforms (Salesforce, HubSpot) and marketing automation tools.
  • Analytical mindset with experience in campaign measurement and reporting.
  • Client-focused, results-oriented, and collaborative.
  • Strategic thinker with a practical approach to execution.
  • Adaptable, proactive, and resilient in a dynamic environment.
  • Passion for video games and the evolving games industry.