Ordergroove

Product Marketing

• Own all Product Marketing for your slice of the product portfolio, bringing a storyteller's instinct to everything you touch, flexing your communication to land with any audience, from a CDO to an ecomm manager, and distilling complex products into value propositions people actually remember.
• Generate market, competitor, and customer insights through product discovery and research, and use them to shape our roadmap and GTM strategy. You hunt for non-obvious insights and pair them with genuine passion for users, producing balanced, thoughtful points of view on how to take products to market.
• Drive NPI stage gate movement from Alpha through GA launch, running highly interdependent, complex projects without dropping threads and keeping every workstream on track.
• Use AI tools (from Claude to Lovable) to build analyses, designs, and frameworks that scale the PMM team beyond its headcount. You don't just use AI to polish drafts, you build processes around it and deploy it like a coworker acting on your behalf.
• Own product naming and develop targeted messaging, positioning, and marketing creative (in partnership with Marketing), grounded in real market insight.
• Enable Sales, Customer Success, and Solutions to win, share in the wins and losses, and continuously sharpen our GTM motion. This role is deeply collaborative, sometimes you're driving the bus, sometimes you're along for the ride, either way you work well across disciplines to get things shipped.
• Be the voice of the customer. You're at your best in front of merchants, current and prospective — speaking confidently to our products and roadmap, steering conversations toward insight, and becoming the go-to expert in your domain.
• Bring creative approaches to moving core growth metrics, bundling, packaging, email, and everything in between. You want to make a real dent at Ordergroove and thrive in fast-moving environments, moving fluidly between 30,000-foot strategy and the micro-details that make or break execution.

Product Marketing Manager