Account-Based Marketing Manager
Ordergroove
Demand Generation Manager
Ordergroove
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $115,000 - $150,000 per year
Job Level
Mid-LevelSenior
About the role
- Shape the strategic direction for targeted marketing campaigns, developing an integrated campaign and events approach to drive awareness and build a pipeline with high-quality opportunities
- Guide company strategy with expert marketing viewpoints as a segment expert for key high-growth markets and their associated pods
- Own the strategy and execution of full-funnel integrated marketing efforts to increase engagement of strategic retail and digital goods accounts and nurture leads throughout the sales cycle
- Build external social proof and owned content channels through collaboration with Customer Success and Product Marketing teams to grow inbound interest and showcase market fit
- Craft campaigns centered around customer stories, events, and content messaging in close collaboration with brand, content, and product marketing
- Test and optimize channel performance and messaging to optimize spend and results
- Collaborate closely with sales to identify campaign opportunities and underserved segments and plan cross-functional outreach efforts
- Work with cross-functional teams to build and execute effective online and offline marketing activities: digital, emails, sales cadences, webinars, events, social, direct mail, OOH, etc
- Monitor, track, and report on campaign success metrics and optimize programs based on analysis
- Communicate with internal teams (marketing, sales development, and sales) to ensure campaign tactics support or exceed goals
- Report directly to the Director of Demand Generation and perform both strategic and hands-on marketing execution
Requirements
- 5+ years of B2B marketing experience
- Deep understanding of integrated and targeted marketing campaign strategies to convert enterprise accounts
- Omnichannel knowledge and experience to assure cross-channel integrated touchpoints
- High-level of confidence with social proof building best practices
- Proven ability to develop and implement enticing, value-driven messaging into any marketing material
- Demonstrated track record of success with driving demand with large key accounts and penetrating complex buying committees and sales processes throughout the funnel
- Passion for testing new channels, messages, and strategies, looking to iterate and optimize based on quantitative and qualitative inputs
- Highly collaborative with other marketing functions, sales, and SDRs
- Strong project management capabilities for complex multi-channel campaigns
- Ability to act as a segment expert for key high-growth markets
