Performance Marketing

• Shape the strategic direction for targeted marketing campaigns, developing an integrated campaign and events approach to drive awareness and build a pipeline with high-quality opportunities
• Guide company strategy with expert marketing viewpoints as a segment expert for key high-growth markets and their associated pods
• Own the strategy and execution of full-funnel integrated marketing efforts to increase engagement of strategic retail and digital goods accounts and nurture leads throughout the sales cycle
• Build external social proof and owned content channels through collaboration with Customer Success and Product Marketing teams to grow inbound interest and showcase market fit
• Craft campaigns centered around customer stories, events, and content messaging in close collaboration with brand, content, and product marketing
• Test and optimize channel performance and messaging to optimize spend and results
• Collaborate closely with sales to identify campaign opportunities and underserved segments and plan cross-functional outreach efforts
• Work with cross-functional teams to build and execute effective online and offline marketing activities: digital, emails, sales cadences, webinars, events, social, direct mail, OOH, etc
• Monitor, track, and report on campaign success metrics and optimize programs based on analysis
• Communicate with internal teams (marketing, sales development, and sales) to ensure campaign tactics support or exceed goals
• Report directly to the Director of Demand Generation and perform both strategic and hands-on marketing execution

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