Director, Global Marketing Programs
Qlik
Growth Marketing – Performance & Optimization
OpenAI
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteSalary
💰 $265,000 per year
Job Level
SeniorLead
About the role
- Designing and executing global paid acquisition campaigns across multiple channels (search, social, influencer, programmatic, emerging formats) to drive high-quality user growth
- Leading growth experiments and A/B testing - defining hypotheses, setting up measurement frameworks, enhancing conversions, and translating insights into scalable playbooks
- Partnering with engineering and data science to build, test, and refine growth tooling, creative ops automation, and optimization algorithms
- Managing full-funnel performance metrics, from reach/engagement to LTV/CAC, and identifying new opportunities for efficiency and scale
- Developing AI-native workflows that transform how we scale, reach, personalize bringing users from out-of-product experiences to in-product entry points and LTV-optimized user journeys
- Build AI-first creative systems, collaborating with design to rapidly prototype and test high-performing assets
- Expanding growth channels and market coverage, with attention to localization and regional performance nuances
- Driving influencer and creator partnerships as part of the paid and organic growth mix
- Collaborating with product teams to improve in-product conversion and onboarding flows
- Developing and refining our attribution models, marketing tech stack, and automation processes to ensure we’re always optimizing for maximum impact
Requirements
- 8+ years of experience in growth marketing, performance marketing, or growth product management, ideally in high-growth tech
- Proven ability to launch, scale, and optimize paid channels at significant budgets
- Strong analytical skills and proficiency with measurement tools (Google Analytics, internal BI tools, experimentation platforms)
- Experience with AI-driven marketing tools, creative ops engineering, and workflow automation
- Familiarity with engineering concepts and ability to work with technical teams to ship growth and martech infrastructure
- A test-and-learn mindset and comfort with fast-paced, ambiguous environments
- Excellent cross-functional communication skills and stakeholder management experience
