Director, Global Marketing Programs
Qlik
Job Level
Lead
About the role
- Lead growth, adoption, and engagement efforts for PDF Expert
- Refine value proposition, positioning, messaging, and pricing strategy
- Own conversion and activation journeys across user segments, platforms, and regions
- Define optimization roadmap and own conversion KPIs with Lifecycle, Support, Insights, Product teams
- Run pricing and paywall experiments to improve conversion, activation, retention, and LTV
- Be a subject-matter expert on customer needs, competition, and market landscape
- Support onboarding and conversion for new product launches with cross-functional teams
- Drive growth via data-driven experimentation and identification of growth levers
Requirements
- 8+ years experience marketing B2C products
- Extensive experience working with mobile apps (absolute must-have)
- Experience launching new digital products, features, and services
- Strong storytelling skills: messaging pillars to press releases
- High design quality standards and ability to set a quality bar
- Results-oriented with ability to analyze data and recommend actions
- Deep knowledge of revenue levers and optimization techniques in product-led organizations
- Insights-informed, data-driven approach and hands-on with data
- Customer-focused mindset with deep empathy for users
- Values-based leadership and experience leading virtual/global teams
- Nice-to-haves: subscription revenue model expertise
- Nice-to-haves: MBA from a top tier university
