Readdle

Product Marketing

• Lead growth, adoption, and engagement efforts for PDF Expert
• Refine value proposition, positioning, messaging, and pricing strategy
• Own conversion and activation journeys across user segments, platforms, and regions
• Define optimization roadmap and own conversion KPIs with Lifecycle, Support, Insights, Product teams
• Run pricing and paywall experiments to improve conversion, activation, retention, and LTV
• Be a subject-matter expert on customer needs, competition, and market landscape
• Support onboarding and conversion for new product launches with cross-functional teams
• Drive growth via data-driven experimentation and identification of growth levers

Head of Product Marketing