Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments
Own end-to-end messaging strategy including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value
Develop testing roadmaps and run A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics (paid conversion, DAU/WAU impact, LTV)
Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation
Build and maintain funnel performance dashboards to surface opportunities and guide prioritization
Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and drive measurable outcomes
Leverage AI-powered workflows to personalize communications at scale using predictive models to optimize content, timing, and delivery
Partner with data science to develop attribution models and measure the incremental impact of lifecycle growth levers, and share learnings with the broader organization
Requirements
8+ years of growth experience spanning both consumer (B2C) and business (B2B) products
Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS)
Hands-on experience with automation, email, and messaging platforms (SendGrid, Braze, Iterable, Customer.io, Marketo)
Comfort working with APIs, event triggers, and CRM data
Proven ability to design and interpret experimentation and measurement frameworks (A/B tests, multivariate testing, incrementality studies)
Strong analytical skills with ability to model consumer funnels and lead-to-customer pipelines
Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams
Ability to balance strategic planning with tactical execution (journey mapping, copywriting, QAing campaigns, platform optimization)
Familiarity with AI-powered personalization/workflows and predictive modeling (strong plus)
Test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment
Ability to work from San Francisco, CA or New York, NY and be in-office for a hybrid model (3 days/week)
Willingness/ability to relocate (relocation assistance offered)