Growth Marketing

• Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments
• Own end-to-end messaging strategy including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value
• Develop testing roadmaps and run A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics (paid conversion, DAU/WAU impact, LTV)
• Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation
• Build and maintain funnel performance dashboards to surface opportunities and guide prioritization
• Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and drive measurable outcomes
• Leverage AI-powered workflows to personalize communications at scale using predictive models to optimize content, timing, and delivery
• Partner with data science to develop attribution models and measure the incremental impact of lifecycle growth levers, and share learnings with the broader organization

Growth, Emails, Notifications and Lifecycle

Growth Marketing Manager

B2B Growth Marketing Manager

Director of Growth

Director, D2C Growth & Innovation

Strategic Growth Manager