Senior Performance Marketing Manager
R+Co
Growth – B2B/B2C Funnel Optimization
OpenAI
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $265,000 per year
Job Level
SeniorLead
About the role
- Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments
- Build and monitor full-funnel dashboards (awareness → sign-up → activation → paid conversion → retention/LTV) to surface bottlenecks and guide prioritization
- Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization
- Partner with data science, product, and engineering to build scalable growth tooling, attribution models, and experimentation infrastructure
- Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement
- Make tradeoff decisions between investing in B2C vs B2B growth channels based on marginal ROI, market dynamics, and capacity constraints
- Identify and close funnel leaks across acquisition, onboarding, activation, and long-term retention by designing cross-surface user journeys and dynamic lifecycle messaging
- Lead cross-functional "growth sprints" to test pricing, packaging, paywall, and conversion flows, coordinating design, PM, and engineering to maximize learning velocity
- Define and scale growth primitives (e.g., referral systems, viral loops, upsell triggers, sales handoff workflows) that can be reused across segments and geographies
Requirements
- 8+ years in growth roles, ideally with experience scaling both consumer and enterprise offerings
- Proven track record running and scaling full-funnel growth programs with strong ROI and impact
- Deep analytical skills: comfortable with funnel modeling, segmentation, cohort analysis, and experimentation design
- Experience working with data/experimentation platforms (e.g. A/B testing, attribution systems)
- Strong cross-functional collaboration with product, engineering, design, and analytics teams
- Hands-on experience instrumenting growth stacks (tracking, events, CRM/lifecycle systems) to enable granular measurement across B2B and B2C funnels
- Ability to context-switch between strategic modeling (market sizing, marginal ROI) and tactical execution (channel-level ops, creative/value prop testing, funnel QA)
- Experience designing, launching, and optimizing global paid and organic acquisition campaigns across channels
- Experience building and monitoring full-funnel dashboards (awareness → sign-up → activation → paid conversion → retention/LTV)
- Ability to own initiatives end-to-end from ideation and creative development to deployment, measurement, and iteration
- Willingness and ability to be based in San Francisco, CA or New York, NY and work from a US office three days per week; relocation assistance offered
- Immigration and sponsorship support may be provided to new employees based on unique circumstances
