Growth Marketing

• Design, launch, and optimize global paid and organic acquisition campaigns across channels (search, social, referral, influencer, programmatic), balancing efforts across B2B and B2C segments
• Build and monitor full-funnel dashboards (awareness → sign-up → activation → paid conversion → retention/LTV) to surface bottlenecks and guide prioritization
• Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization
• Partner with data science, product, and engineering to build scalable growth tooling, attribution models, and experimentation infrastructure
• Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement
• Make tradeoff decisions between investing in B2C vs B2B growth channels based on marginal ROI, market dynamics, and capacity constraints
• Identify and close funnel leaks across acquisition, onboarding, activation, and long-term retention by designing cross-surface user journeys and dynamic lifecycle messaging
• Lead cross-functional "growth sprints" to test pricing, packaging, paywall, and conversion flows, coordinating design, PM, and engineering to maximize learning velocity
• Define and scale growth primitives (e.g., referral systems, viral loops, upsell triggers, sales handoff workflows) that can be reused across segments and geographies

Growth – B2B/B2C Funnel Optimization

B2B Growth Marketing Manager

Director of Growth

Director, D2C Growth & Innovation

Strategic Growth Manager

Growth Marketing Manager