Senior SEO Specialist
Motive
Growth – SEO, CRO, Web Strategy
OpenAI
full-time
Posted on:
Origin: • 🇺🇸 United States • California, New York
Visit company websiteSalary
💰 $265,000 per year
Job Level
SeniorLead
About the role
- Design, launch, and optimize global SEO acquisition experiences across B2B and B2C segments to capture high-intent traffic
- Own technical SEO strategy and execution, including keyword research, site audits, schema implementation, internal linking, and content roadmap development
- Lead site architecture planning, URL strategy, and migration efforts to preserve and grow domain authority and search rankings
- Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization
- Develop and run CRO experiments (landing page design, copy tests, CTA placement, page speed improvements) to increase sign-up and conversion rates
- Build and monitor full-funnel dashboards to surface bottlenecks and guide prioritization
- Partner with data science, product, engineering, and content teams to build scalable growth tooling, attribution models, and experimentation infrastructure
- Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement
- Lead cross-functional web growth sprints to test pricing, packaging, paywall, landing page templates, and conversion flows, coordinating creative, PM, and engineering
Requirements
- 8+ years in growth roles, with experience scaling SEO growth initiatives across consumer and business offerings
- Deep expertise in SEO strategy and technical implementation, including site migrations, schema, and keyword portfolio management
- Hands-on experience with CRO tools (e.g., Optimizely, Google Optimize, Statsig) and web analytics (GA4, Search Console, Looker) to design, launch, and interpret A/B or multivariate tests
- Strong growth and analytical skills - comfortable with funnel modeling, segmentation, cohort analysis, and experimentation design
- Strong cross-functional collaboration with product, engineering, design, content/SEO, and analytics teams
- Ability to context-switch between strategic modeling and tactical execution (SEO audits, page-level CRO, landing page QA)
- Ability to own/scale CMS operations, including publishing, updating, and QA of new landing pages, templates, and localized content
- Experience in AI workflows to scale programmatic SEO with demonstrated ROI and impact
- A test-and-learn mindset and comfort with fast-paced, ambiguous environments
- Must be based in San Francisco, CA or New York, NY and work hybrid (3 days in office per week); relocation assistance offered
