SEO Specialist
Metricool
Salary
💰 $75,000 - $85,000 per year
Job Level
JuniorMid-Level
About the role
- Play a key role in scaling organic growth across all OnePet brands.
- Focus on content optimization, technical SEO, and analytics to ensure sites are visible, competitive, and aligned with pet parents’ needs.
- Create SEO briefs for blog articles, homepage updates, and product detail pages.
- Partner with the SEO Content Manager to identify content opportunities and knowledge gaps.
- Ensure all content aligns with SEO best practices and search intent.
- Conduct SEO audits on key pages and identify areas for improvement.
- Recommend optimizations to site structure, metadata, and internal linking.
- Stay on top of algorithm changes and SEO trends to keep brands competitive.
- Track SEO performance across multiple brands and report on progress against KPIs.
- Analyze traffic, rankings, and conversion data to uncover insights and guide strategy.
- Translate findings into clear, actionable recommendations for content and product teams.
- Weekly focus will shift based on brand priorities, with direction and support from the SEO & Content Manager.
Requirements
- 2–4 years in SEO (agency or in-house), ideally with multi-brand or e-commerce/content-heavy websites.
- Strong understanding of on-page, off-page, and technical SEO.
- Proficient with Google Search Console (GSC), Ahrefs, and bonus points for Surfer AI.
- Skilled at interpreting data, spotting opportunities, and translating insights into action.
- Strong communicator who can work closely with content and product teams.
- Pet passion (a plus!).
