OnePet

SEO Marketing

• Play a key role in scaling organic growth across all OnePet brands.
• Focus on content optimization, technical SEO, and analytics to ensure sites are visible, competitive, and aligned with pet parents’ needs.
• Create SEO briefs for blog articles, homepage updates, and product detail pages.
• Partner with the SEO Content Manager to identify content opportunities and knowledge gaps.
• Ensure all content aligns with SEO best practices and search intent.
• Conduct SEO audits on key pages and identify areas for improvement.
• Recommend optimizations to site structure, metadata, and internal linking.
• Stay on top of algorithm changes and SEO trends to keep brands competitive.
• Track SEO performance across multiple brands and report on progress against KPIs.
• Analyze traffic, rankings, and conversion data to uncover insights and guide strategy.
• Translate findings into clear, actionable recommendations for content and product teams.
• Weekly focus will shift based on brand priorities, with direction and support from the SEO & Content Manager.

SEO Specialist