Achieve

SEO Product Manager

Achieve

full-time

Posted on:

Origin:  • 🇺🇸 United States • Florida

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Salary

💰 $145,000 - $160,000 per year

Job Level

Mid-LevelSenior

About the role

  • Lead end-to-end SEO strategy and execution, from roadmap planning to tactical rollout
  • Lead technical SEO initiatives in collaboration with engineering (crawlability, site architecture, Core Web Vitals, schema, canonicalization)
  • Apply SEO best practices to execute on on-page SEO (metadata, headings, keyword targeting) and off-page SEO (link acquisition, publisher outreach, citations)
  • Manage and evolve systems for content publishing, including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask, “Things to Know,” Google Knowledge Panel)
  • Conduct cross-platform keyword research to guide content direction and maximize organic visibility
  • Use analytics tools to track performance, identify insights, and regularly report on channel growth, engagement, and ROI
  • Cross-Platform & AI Search Optimization: Design and implement a system for optimizing across evolving search ecosystems including LLMs (e.g. ChatGPT, Perplexity, Claude)
  • Optimize for Google SGE/AI Overviews and AI-powered SERP elements, ensuring our brand earns visibility in structured snippets, PAA, and social mentions
  • Guide and prioritize production of video, Reddit content, and social forum engagement to support non-traditional organic visibility
  • Partner with growth and brand teams to align SEO with TikTok, Instagram, and other emerging social surfaces as discovery engines
  • Growth & Conversion Performance: Analyze and improve organic landing pages for conversion rate, intent alignment, and lead quality
  • Collaborate with product, UX, and analytics teams to test and optimize conversion funnels across search entry points
  • Develop and track KPIs tied to traffic growth, ranking improvements, and conversion metrics (e.g. lead form completion, quote generation, or application starts)
  • Cross-Functional Collaboration & Leadership: Serve as product lead for SEO-related features and initiatives—creating specs, tickets, and prioritizing engineering sprints
  • Coordinate with engineering, content, analytics, and performance marketing teams to drive roadmap alignment
  • Oversee SEO experimentation and test architecture across site templates, content types, and linking models
  • Drive authority-building efforts through third-party content syndication, backlink outreach, and high-authority publishing

Requirements

  • 3–7+ years of experience in SEO, growth product, or technical marketing, ideally in the finance, fintech, or B2C SaaS space
  • Deep understanding of modern SEO—including SERP feature optimization, structured data, and LLM search integration
  • Experience working with or leading engineering teams on web products or SEO infrastructure
  • Strong familiarity with SEO tools (e.g. Ahrefs, Screaming Frog, GSC, Looker Studio) and analytics platforms (GA4, Heap, Amplitude)
  • Proven success in non-brand search growth , conversion testing , and cross-functional product management
  • Bonus: Experience with publishing on authoritative third-party finance platforms or PR-driven link building
  • Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit, YouTube, TikTok)