Senior Associate, Search Engine Marketing Operations
Capital One
SEO Product Manager
Achieve
full-time
Posted on:
Location: Florida • 🇺🇸 United States
Visit company websiteSalary
💰 $145,000 - $160,000 per year
Job Level
Mid-LevelSenior
About the role
- Lead end-to-end SEO strategy and execution, from roadmap planning to tactical rollout
- Lead technical SEO initiatives in collaboration with engineering (crawlability, site architecture, Core Web Vitals, schema, canonicalization)
- Apply SEO best practices to execute on on-page SEO (metadata, headings, keyword targeting) and off-page SEO (link acquisition, publisher outreach, citations)
- Manage and evolve systems for content publishing, including editorial SEO standards and optimization for finance-specific SERP features (e.g. People Also Ask, “Things to Know,” Google Knowledge Panel)
- Conduct cross-platform keyword research to guide content direction and maximize organic visibility
- Use analytics tools to track performance, identify insights, and regularly report on channel growth, engagement, and ROI
- Cross-Platform & AI Search Optimization: Design and implement a system for optimizing across evolving search ecosystems including LLMs (e.g. ChatGPT, Perplexity, Claude)
- Optimize for Google SGE/AI Overviews and AI-powered SERP elements, ensuring our brand earns visibility in structured snippets, PAA, and social mentions
- Guide and prioritize production of video, Reddit content, and social forum engagement to support non-traditional organic visibility
- Partner with growth and brand teams to align SEO with TikTok, Instagram, and other emerging social surfaces as discovery engines
- Growth & Conversion Performance: Analyze and improve organic landing pages for conversion rate, intent alignment, and lead quality
- Collaborate with product, UX, and analytics teams to test and optimize conversion funnels across search entry points
- Develop and track KPIs tied to traffic growth, ranking improvements, and conversion metrics (e.g. lead form completion, quote generation, or application starts)
- Cross-Functional Collaboration & Leadership: Serve as product lead for SEO-related features and initiatives—creating specs, tickets, and prioritizing engineering sprints
- Coordinate with engineering, content, analytics, and performance marketing teams to drive roadmap alignment
- Oversee SEO experimentation and test architecture across site templates, content types, and linking models
- Drive authority-building efforts through third-party content syndication, backlink outreach, and high-authority publishing
Requirements
- 3–7+ years of experience in SEO, growth product, or technical marketing, ideally in the finance, fintech, or B2C SaaS space
- Deep understanding of modern SEO—including SERP feature optimization, structured data, and LLM search integration
- Experience working with or leading engineering teams on web products or SEO infrastructure
- Strong familiarity with SEO tools (e.g. Ahrefs, Screaming Frog, GSC, Looker Studio) and analytics platforms (GA4, Heap, Amplitude)
- Proven success in non-brand search growth , conversion testing , and cross-functional product management
- Bonus: Experience with publishing on authoritative third-party finance platforms or PR-driven link building
- Bonus: Background in managing influencer-led or UGC strategies tied to organic growth (Reddit, YouTube, TikTok)
