We are seeking a highly skilled and results-driven SEO Specialist to develop and execute our search engine optimization strategy.
This role involves managing both on-page and technical SEO, link-building campaigns, and content optimization to ensure our e-commerce platform achieves high visibility and rankings.
Conduct comprehensive keyword research to identify high-value search terms and growth opportunities.
Optimize product, category, and blog pages with effective titles, meta descriptions, headings, and internal linking.
Perform technical SEO audits to resolve crawlability, indexing, site speed, and mobile usability issues.
Develop and implement link-building and off-page SEO strategies to grow domain authority.
Collaborate with the content team on SEO-driven content planning and ensure logical, user-friendly site structure.
Monitor SEO performance using analytics and search tools; prepare and present reports on key performance metrics.
Requirements
Proven experience as an SEO Specialist or in a similar role (preferably in e-commerce or retail).
Strong knowledge of SEO best practices, algorithm updates, and ranking factors.
Proficiency in SEO tools (Ahrefs, SEMrush, Moz, or similar).
Experience with Google Analytics, Google Search Console, and related platforms.
Knowledge of technical SEO elements (sitemaps, robots.txt, schema markup, Core Web Vitals).
Strong analytical and data interpretation skills.
Ability to work independently and manage time effectively in a remote environment.
Preferred: Experience with Shopify or other e-commerce platforms.
Background in vaping, health, or wellness industries.
Familiarity with paid search campaigns and integration with organic strategies.
Portfolio of successful SEO projects or case studies.