Marketing Manager, Website Performance and Organic Growth
Unit21
Job Level
JuniorMid-Level
About the role
- Elevate websites traffic by optimizing visibility on search engines.
- Develop and supervise SEO tactics to amplify clients' organic search visibility.
- Identify and expand relevant keywords; create and edit SEO-optimized titles, meta descriptions, and key webpage/blog content; recommend website architecture and linking changes.
- Conduct technical SEO audits and use diagnostic tools to fix page errors, compatibility issues, and broken links.
- Study and evaluate competitors' SEO tactics.
- Utilize web analytics to monitor and fine-tune search performance and ensure exposure for branded and generic terms.
- Deliver comprehensive KPI reports for clients using various reporting and presentation tools.
Requirements
- 2-3 years of proven expertise in crafting and implementing SEO strategies.
- A degree in a relevant quantitative, test-driven field, such as Engineering, Marketing, Mathematics, Economics.
- Proficient in analysis with an emphasis on using data.
- Experience with SEO tools (e.g. Ahrefs, SEMRush, Screaming Frog, etc.).
- Experience in tracking and analyzing AI-driven search features, such as AI Overviews, and adapting SEO strategies accordingly.
- Strong grasp of online performance marketing, SEM tactics, customer acquisition, and conversion strategies.
- Extensive familiarity with web analytics platforms (e.g. Google Analytics, Adobe Analytics, etc.).
- Adept at understanding the nuances of HTML, CSS, and JavaScript.
- Analytical mindset, excelling in evaluation, experimentation, and refining strategies.
- Proven copywriting and content editing skills, with an understanding of how to optimize text for search engines.
- Skilled in Microsoft Office tools, especially in Excel & PowerPoint.
- Effective in communicating and working cohesively with diverse teams and clientele.
