Marketing Manager, Performance Marketing
Bell Partners Inc
Technical SEO Manager
Spotlight Sports Group
full-time
Posted on:
Origin: • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
JavaScriptPython
About the role
- Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports, operating brands including Racing Post, Pickswise, myracing and Free Super Tips.
- Reports to: Head of SEO.
- Responsible for helping to grow the organic search traffic across the group by devising and overseeing the execution of the Technical SEO and AI Search strategies.
- Work across multiple brands and territories in a highly competitive niche.
- Develop and implement technical SEO strategies across group-owned brands aligned with business priorities and commercial KPIs.
- Manage and coordinate technical SEO activity including site audits, crawl budgets and site migrations; provide technical requirements for core web vitals and structured data.
- Work closely with product, UX and tech teams to implement technical SEO requirements, driving measurable improvements in site visibility, organic traffic and conversions.
- Champion AI Search strategy and LLM readiness by optimising products for discoverability, managing accessibility of AI crawlers, and tracking performance.
- Integrate AI tools and agents to deliver innovative solutions and autonomy for BAU SEO activities to improve efficiency and scalability within the team.
- Manage SEO technology platforms and account manager relationships with providers.
- Measure and analyse the group’s technical performance, communicating strategic recommendations to relevant departments.
- Lead, grow and develop direct reports, supporting training needs and identifying succession plans.
Requirements
- You have substantial experience in technical SEO roles, and possess in-depth knowledge of SEO best practices for news publishers and large websites.
- Hands-on experience with log file analysis, crawling and indexation diagnostics, core web vitals and rendering solutions.
- Project management skills are essential, and familiarity with Agile, Scrum, or Kanban frameworks is advantageous.
- Passionate about ‘GEO’ and competent in using AI tools to automate tasks, synthesise research and generate solutions
- Proficiency in Google Analytics, Google Search Console, and Excel is a must.
- Familiar with SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Lumar or similar).
- Staying up-to-date with the latest SEO trends and webmaster updates is crucial.
- Knowledge of Python and JS is a valuable asset.
- Knowledge of sports betting and iGaming affiliate marketing in Europe and the US is desirable.
