Spotlight Sports Group

SEO Marketing

• Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports, operating brands including Racing Post, Pickswise, myracing and Free Super Tips.
• Reports to: Head of SEO.
• Responsible for helping to grow the organic search traffic across the group by devising and overseeing the execution of the Technical SEO and AI Search strategies.
• Work across multiple brands and territories in a highly competitive niche.
• Develop and implement technical SEO strategies across group-owned brands aligned with business priorities and commercial KPIs.
• Manage and coordinate technical SEO activity including site audits, crawl budgets and site migrations; provide technical requirements for core web vitals and structured data.
• Work closely with product, UX and tech teams to implement technical SEO requirements, driving measurable improvements in site visibility, organic traffic and conversions.
• Champion AI Search strategy and LLM readiness by optimising products for discoverability, managing accessibility of AI crawlers, and tracking performance.
• Integrate AI tools and agents to deliver innovative solutions and autonomy for BAU SEO activities to improve efficiency and scalability within the team.
• Manage SEO technology platforms and account manager relationships with providers.
• Measure and analyse the group’s technical performance, communicating strategic recommendations to relevant departments.
• Lead, grow and develop direct reports, supporting training needs and identifying succession plans.

Technical SEO Manager