Spotlight Sports Group

Social Media Manager

• Manage and grow The Racing Post’s social media presence across all key platforms, ensuring content is timely, accurate, and engaging
• Work across multiple digital media - creating content, graphics and video across different social media channels including X, Facebook, Instagram and TikTok
• Plan, create, and publish social content that supports editorial priorities, major racing events, and the wider racing calendar
• Liaise with editorial production teams to help promote key content and breaking news on our social channels
• Deliver live social coverage of race days, breaking news, and key industry moments, reacting quickly and confidently in real time
• Work closely with editorial, video, and data teams to translate Racing Post journalism into compelling social-first formats
• Write clear, engaging, and platform-appropriate copy that reflects The Racing Post’s authoritative yet accessible tone of voice
• Monitor social media performance, track key metrics, and provide regular insights and recommendations to improve reach, engagement, and audience growth
• Identify trends, conversations, and opportunities
• Ensure impactful delivery of commercial messages through social content,
• Drive Horse Racing conversation online by promoting and reacting to key sporting moments including big races such as the Grand National and Cheltenham Gold Cup
• Ensure all Horse Racing content is on brand with the correct tone of voice at all times
• Monitor and document competitor activity (bookmakers / publishers / affiliates)
• Work on live events, including clipping of our live shows on Grabyo such as The Morning Post, working with the production team to optimise these for our Social Media channels
• Ensure all content meets compliance and responsible gambling best practise at all times

Social Media Executive

• Own the execution and performance of both organic social content and paid media campaigns across UK/IRE markets, building a distinctive sports betting brand presence while driving measurable growth.
• Lead day-to-day organic social content across X, Instagram, Facebook and TikTok, primarily focused on English football.
• Develop and maintain a consistent brand voice across all social platforms.
• Create engaging, platform-native copy and collaborate on supporting creative assets.
• Plan, launch and optimise paid social campaigns across Meta, X and TikTok across multiple brands.
• Manage campaign budgets and ensure spend is tracked and delivered effectively.
• Build and test audiences (including retargeting and lookalikes) to improve performance.
• Monitor, analyse and optimise both organic and paid performance using data-driven insights.
• Deliver clear performance reporting and actionable recommendations to stakeholders.
• Ensure all content and campaigns comply with gambling regulations.

Social Media Executive

Paid Social Media Executive – Sports