FARFETCH

Interim Senior SEO, ASO Specialist

FARFETCH

contract

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Senior

About the role

  • Lead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentation.
  • Lead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeys.
  • Build sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the business.
  • Design and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibility.
  • Collaborate with Creative and Localisation teams to deliver compelling, localised app store assets.
  • Manage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactful.
  • Support technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impact.
  • Assist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experience.
  • Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings.
  • Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements.
  • Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders.
  • Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business.

Requirements

  • You have hands-on technical SEO expertise, preferably in an eCommerce environment, with experience supporting and contributing to SEO projects and experiments.
  • You are well versed in first party (GSC) and 3rd party (Botify, Semrush, Ahrefs) to be able to track the performance of the SEO channel.
  • You have experience with the different forms of ASO and SEO testing.
  • You have ASO experience with a track record of driving app growth through optimisation, AB testing, and innovation.
  • You are highly analytical, comfortable with data tools, and able to translate results into actionable insights.
  • You thrive in cross-functional environments, collaborating with Engineering, Product, Marketing, and Analytics teams.
  • You are detail-oriented, proactive, and eager to test, learn, and iterate.
  • You are passionate about organic growth, combining curiosity for SEO and ASO with a drive to stay ahead of industry changes.
  • Able and happy to add work in a fixed term contract role, starting in January 2026
Benefits
  • Employee Pension Scheme
  • Flexible Benefits Program
  • Health Insurance & Critical Illness cover
  • Flexible work environment- 3 days a week in the office, 2 days from plus flexible working hours

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
technical SEOASOAB testingdata analysislocalization strategiesmetadata optimizationeCommerce SEOsite auditscrawlability improvementperformance optimization
Soft skills
analyticaldetail-orientedproactivecollaborativecommunicationinnovationcuriositycross-functional teamworkactionable insightsuser experience focus