SEO Marketing

• Lead the global ASO strategy across App Store and Google Play, with a strong focus on testing and experimentation.
• Lead web-to-app initiatives that sit at the intersection of SEO and ASO, optimising for seamless user journeys.
• Build sustainable, shareable reporting frameworks and communicate actionable insights and innovation back to the business.
• Design and run AB tests on metadata, creative assets, and localization strategies to improve conversion and visibility.
• Collaborate with Creative and Localisation teams to deliver compelling, localised app store assets.
• Manage ASO tools and vendor relationships (e.g., AppTweak), ensuring optimisation efforts are measurable and impactful.
• Support technical SEO projects across FARFETCH’s global eCommerce platform, ensuring scalability and impact.
• Assist with experiments to validate the impact of technical changes on organic traffic, indexation, and user experience.
• Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings.
• Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements.
• Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders.
• Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business.

Interim Senior SEO, ASO Specialist

SEO Specialist, Swedish Speaking

SEO Manager

Senior Content Strategy Executive – Copywriting, On-Page SEO

Senior SEO Consultant

SEO Manager, Spanish Speaking