Growth – SEO, CRO and Web Strategy
OpenAI
Marketing Manager, Website Performance and Organic Growth
Unit21
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $160,000 per year
Job Level
Mid-LevelSenior
About the role
- We are looking for a performance-driven marketer with a deep understanding of website optimization, organic LinkedIn engagement, and SEO to join our team.
- This role, day to day, will own the following strategies, activities, and channels but is not limited to these responsibilities.
- Manage website performance, ensuring fast load times, mobile optimization, seamless user experience, and high conversion rates.
- Implement A/B testing strategies to improve website engagement and lead generation.
- Work with developers and designers to optimize website structure, landing pages, and CTAs.
- Track and report on key website metrics to enhance performance.
- Explore AI-driven solutions for content personalization, user behavior analysis, and CRO enhancements.
- Drive high-quality organic traffic through SEO best practices, content strategy, and website optimization.
- Collaborate with content and product marketing team members to develop SEO-driven blog posts, landing pages, and resources.
- Monitor keyword rankings, backlinks, and site health to identify growth opportunities.
- Develop and execute an organic LinkedIn strategy to increase brand visibility and audience engagement.
- Manage company LinkedIn profiles, ensuring consistent, high-value content while pushing the boundaries/experimenting with our presence.
- Monitor LinkedIn analytics to refine content strategy and improve performance.
- Leverage AI-powered tools to analyze LinkedIn engagement trends, optimize post timing, and enhance content effectiveness.
Requirements
- 4-6 years of experience in marketing with a focus on website performance, SEO, and LinkedIn strategy.
- Strong knowledge of tools for website analytics (GA, Hotjar, etc.), conversion rate optimization (CRO), SEO (SEMRush, GSC, etc.), and CMS (Webflow)
- Hands-on experience managing LinkedIn pages, increasing engagement, and optimizing content strategy.
- Proven track record of driving organic traffic growth through SEO strategies.
- Excellent communication skills and ability to work cross-functionally.
- Passionate about AI and its potential to enhance organic marketing strategies.
- Bonus Skills: Experience with HubSpot, SEMRush (or similar), A/B testing tools
- Knowledge of web development basics (HTML, CSS, CMS platforms).
- Familiarity with LinkedIn Ads and paid social strategies.
- Experience using AI-powered marketing tools such as ChatGPT, Jasper, Clearscope, or Surfer SEO for content optimization and strategy.
