OpenAI

Growth – SEO, CRO and Web Strategy

OpenAI

full-time

Posted on:

Location: California, New York • 🇺🇸 United States

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Salary

💰 $265,000 per year

Job Level

SeniorLead

About the role

  • Design, launch, and optimize global SEO acquisition experiences across B2B and B2C segments to capture high-intent traffic.
  • Own technical SEO strategy and execution, including keyword research, site audits, schema implementation, internal linking, and content roadmap development to grow qualified organic traffic.
  • Lead site architecture planning, URL strategy, and migration efforts (e.g., OpenAI.com → ChatGPT.com) to preserve and grow domain authority and search rankings.
  • Own hypothesis generation, experiment design, execution, and iteration to optimize retention, expansion, and monetization.
  • Develop and run CRO experiments (landing page design, copy tests, CTA placement, page speed improvements) to increase sign-up and conversion rates across web surfaces.
  • Build and monitor full-funnel dashboards (e.g. awareness → sign-up → activation → paid conversion → retention / LTV) to surface bottlenecks and guide prioritization.
  • Partner with data science, product, engineering, and content teams to build scalable growth tooling, attribution models, and experimentation infrastructure.
  • Develop AI-native workflows and processes to help the broader growth team adopt full-funnel thinking and rigorous measurement.
  • Lead cross-functional “web growth sprints” to test pricing, packaging, paywall, landing page templates, and conversion flows, coordinating creative, PM, and engineering to maximize learning velocity.

Requirements

  • 8+ years in growth roles, with experience scaling SEO growth initiatives across consumer and business offerings.
  • Deep expertise in SEO strategy and technical implementation, including site migrations, schema, and keyword portfolio management.
  • Hands-on experience with CRO tools (e.g., Optimizely, Google Optimize, Statsig) and web analytics (GA4, Search Console, Looker) to design, launch, and interpret A/B or multivariate tests.
  • Strong growth and analytical skills - comfortable with funnel modeling, segmentation, cohort analysis, and experimentation design.
  • Strong cross-functional collaboration with product, engineering, design, content/SEO, and analytics teams.
  • Ability to context-switch between strategic modeling (market sizing) and tactical execution (SEO audits, page-level CRO, landing page QA).
  • Ability to own/scale CMS operations, including publishing, updating, and QA of new landing pages, templates, and localized content to ensure SEO best practices and high-quality user experiences.
  • Experience in AI workflows to scale programmatic SEO with demonstrated ROI and impact.
  • A test-and-learn mindset and comfort with fast-paced, ambiguous environments
  • Willingness/ability to work from San Francisco, CA or New York, NY and work hybrid (3 days in office per week)