Unit21

Growth Marketing

• Own and execute Unit21’s demand generation strategy with a focus on marketing-sourced pipeline, qualified meetings, and pipeline coverage against targets
• Maintain a live view of pipeline health across verticals, proactively identifying risks and activating programs to close gaps before targets are missed
• Develop and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions that contribute to new sales meetings
• Ensure demand campaigns are sequenced, coordinated, and purpose-built to support pipeline generation, balancing reliable execution with thoughtful experimentation
• Manage a paid demand budget and allocate spend based on pipeline needs, using paid media strategically to accelerate underperforming segments, support launches, and fill regional or persona gaps
• Partner closely with Sales, RevOps, and Marketing leadership to improve forecasting discipline, optimize funnel conversion, and align demand investments to revenue priorities
• Use Salesforce, HubSpot, and broader funnel analytics to assess performance, interpret attribution and influence models, and communicate tradeoffs clearly to executive stakeholders
• Lead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution and making adjustments where programs underperform
• Develop and test new demand motions while maintaining a disciplined balance between proven channels and experimental investments
• Represent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data, signal, and operational rigor

Head of Pipeline Growth – Integrated Campaigns