Marketing Manager, Performance Marketing
Bell Partners Inc
Search Engine Marketing Specialist
Sanford Health
full-time
Posted on:
Origin: • 🇺🇸 United States • Iowa
Visit company websiteSalary
💰 $26 - $42 per year
Job Level
Mid-LevelSenior
About the role
- Plan, implement and manage the organization’s overall SEM strategy.
- Partner with media strategists to deploy search marketing tactics to increase online visibility and engagement.
- Analyze research, data or technology to understand user intent and uncover optimization opportunities.
- Utilize SEO data to assist optimization of SEM and PPC campaigns to minimize CPC and increase CTR.
- Partner with marketing analytics team to use site traffic data to inform paid search performance decisions.
- Manage PPC campaigns across Search Ads 360, Google and Bing.
- Work with web and content teams to drive quality traffic, increase conversions and maximize ROI.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Research and analyze competitor advertising keywords and links.
- Identify KPIs and report key metrics; coordinate reporting dashboards and present to stakeholders.
- Improve search-related activities through analysis, experimentation or A/B testing.
Requirements
- A Bachelor’s degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.
- Minimum of 3 years of professional level experience planning and implementing successful SEM strategies with experience in ecommerce preferred.
- Certification in Google Ads required.
- Certifications in Google Ad Manager or Google Marketing Platform is preferred.
