Senior Paid Media Manager
Later
Senior Manager, B2B Growth Marketing
Offensive Security
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Design and execute end-to-end integrated marketing campaigns across global regions to drive awareness, pipeline growth, and revenue.
- Lead multi-channel campaigns across digital, email, web, paid media, and events, working closely with Product Marketing, Sales, Content, and RevOps.
- Collaborate with regional stakeholders to ensure localization, cultural relevance, and channel optimization.
- Partner with Product Marketing, Content, and Sales teams to develop campaign messaging, assets, and audience segmentation strategies.
- Align campaigns with lifecycle stages, personas, and verticals to ensure cohesive engagement and conversion.
- Monitor key performance metrics (impressions, CVR, MQLs, SQLs, pipeline contribution) and optimize in-flight campaigns based on data.
- Use A/B testing and attribution tools to continuously improve conversion paths and campaign ROI.
- Build and maintain a global campaign calendar and ensure timely delivery of assets and launches.
- Manage campaign budgets, timelines, and third-party vendors where needed.
- Leverage HubSpot and Salesforce for campaign execution and reporting and partner with Revenue Operations to ensure data integrity.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 4+ years of experience managing global or regional campaigns in a B2B SaaS environment.
- Deep understanding of integrated marketing strategies, campaign funnel metrics, and digital best practices.
- Proven success managing multi-channel campaigns across email, paid media, webinars, and organic channels.
- Strong analytical skills and familiarity with data tools (e.g., Looker, Salesforce, and HubSpot).
- Exceptional project management and collaboration skills in a fast-paced, remote-first organization.
- Ability to operate across time zones and work autonomously with minimal oversight.
