About the role
- Own and refine the GTM strategy for both independent operators (SMB) and multi-unit or enterprise customers.
- Lead, coach, and scale a regional and enterprise sales team to deliver bookings, expansion, and margin targets.
- Personally engage in late-stage deals and strategic enterprise opportunities.
- Drive a consistent and disciplined sales process including pipeline management, forecast calls, and win/loss analysis.
- Partner closely with Marketing, Product, and Finance to align messaging, campaigns, and commercial strategies.
- Identify opportunities for expansion into adjacent customer segments and build structured playbooks for entry.
- Establish clear performance metrics and manage to results with a data-driven approach.
- Foster a culture of learning and adaptability — encouraging experimentation, structured feedback loops, and rapid skill-building across the team.
Requirements
- Significant sales leadership experience in foodservice, with exposure to both independent operators and enterprise / chain accounts.
- 10+ years of sales or sales leadership experience, including 3+ years in a senior leadership role.
- Track record of building and executing GTM strategies that drive sustained revenue growth.
- Experience selling both distribution and tech-enabled solutions (SaaS, platforms, or tools).
- Demonstrated learning agility — ability to adapt to new product types, segments, and GTM motions.
- Deep understanding of operator and distributor decision-making processes.
- Skilled in forecasting, pipeline management, and CRM execution.
- Hands-on leadership style; thrives in fast-paced, entrepreneurial environments.
- Strong communicator with executive presence and customer-facing experience.
- Competitive compensation, healthcare benefits, and opportunity for equity
- Other great perks - Full lists of benefits available upon request
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
sales leadershipGTM strategypipeline managementforecastingCRM executionrevenue growthsales processdata-driven approachSaaStech-enabled solutions
Soft skills
coachingcommunicationadaptabilitylearning agilityleadershipexecutive presencecustomer-facing experienceteam buildingstructured feedbackexperimentation