Senior Marketing Manager
Savvy Talent
Job Level
Mid-LevelSenior
About the role
- Lead execution of go-to-market strategies for new product launches, including launch plans, materials, and campaigns
- Create launch content such as landing pages, blog posts, and email campaigns
- Use customer insights and market data to shape product positioning and messaging across channels (website, ads, collateral)
- Monitor competitor activities and industry trends to inform strategy
- Collaborate with sales teams to develop pitch decks, demo scripts, case studies and deliver product training
- Develop customer-centric programs that support adoption, retention, advocacy, and gather feedback with Customer Success
- Work with content teams to produce educational and thought-leadership assets (blogs, whitepapers, videos)
- Track KPIs (adoption, engagement, sales conversion) and use insights to optimize campaigns and refine strategy
- Collaborate closely with client’s CMO and Chief Product and Technology Officer; receive support from Oceans’ Operations Manager
- Work remotely with split-shift overlap with client timezone; attend in-person training during the first 90 days
Requirements
- 5+ years in product marketing, ideally in SaaS or technology environments
- Proven track record in launching products and managing go-to-market (GTM) campaigns
- Strong ability to analyze customer needs, buyer personas, and competitive landscapes
- Excellent written and verbal communication skills; ability to craft compelling narratives
- Experience creating collateral, training, and resources for sales teams (sales enablement)
- Ability to work across Product, Sales, and Customer Success functions
- Strong analytical skills with experience using data to guide decisions
- Comfort working in fast-paced, high-growth environments
- Bonus skills: MBA or advanced business/marketing degree
- Bonus skills: Experience driving customer engagement and retention programs
- Bonus skills: Familiarity with trade, supply chain, or global intelligence industries
- Bonus skills: Background in thought leadership and content-driven marketing
