Marketing

• Report to VP of Growth & Partnerships and CEO
• Own and drive full-funnel marketing strategy across digital, content, paid, email, SEO/SEM, social, and PR
• Build and launch integrated campaigns that generate qualified leads and drive pipeline growth
• Continuously optimize campaigns through KPI tracking, conversion analysis, and ROI reporting
• Manage HubSpot to ensure clean attribution, data accuracy, and actionable reporting
• Define and evolve brand positioning, messaging, and visual identity
• Oversee creation of high-value content (webinars, case studies, blogs, videos, social)
• Lead external communications, including media outreach and thought leadership initiatives
• Manage and grow a network of freelancers, contractors, and agencies
• Partner with Sales, Product, and Leadership to align marketing with company strategy
• Collaborate with design and development teams to optimize website and landing pages for conversion
• Shape the voice and presence of a fast-growing fintech company and directly impact revenue growth

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