Marketing and Sales Growth Manager
Turn
Salary
💰 CA$100,000 - CA$165,000 per year
Job Level
Senior
About the role
- Report to VP of Growth & Partnerships and CEO
- Own and drive full-funnel marketing strategy across digital, content, paid, email, SEO/SEM, social, and PR
- Build and launch integrated campaigns that generate qualified leads and drive pipeline growth
- Continuously optimize campaigns through KPI tracking, conversion analysis, and ROI reporting
- Manage HubSpot to ensure clean attribution, data accuracy, and actionable reporting
- Define and evolve brand positioning, messaging, and visual identity
- Oversee creation of high-value content (webinars, case studies, blogs, videos, social)
- Lead external communications, including media outreach and thought leadership initiatives
- Manage and grow a network of freelancers, contractors, and agencies
- Partner with Sales, Product, and Leadership to align marketing with company strategy
- Collaborate with design and development teams to optimize website and landing pages for conversion
- Shape the voice and presence of a fast-growing fintech company and directly impact revenue growth
Requirements
- Strategic + Hands-On: Think like a CMO but love rolling up your sleeves
- Creative + Analytical: Blend storytelling with data-driven decision making
- Collaborative Leader: Thrive in cross-functional environments and manage partners with ease
- Market-Savvy: Understand small business owners and the challenges they face
- Proactive + Fast-Moving: Take ownership, prioritize clarity, and execute with urgency
- 5+ years of experience in marketing, ideally in B2B SaaS, fintech, or professional services
- Proven success leading integrated campaigns from strategy through execution
- HubSpot expertise (required) plus experience with Google Analytics and paid ad platforms
- Experience managing freelancers, vendors, or small teams
- Strong written and verbal communication skills with the ability to sell ideas internally and externally
- Bonus: Knowledge of bookkeeping, accounting, or financial services
