Savvy Talent

Product Marketing

• Own the full lifecycle marketing function across email, in-app messaging, and onboarding flows to drive user activation, adoption, and retention.
• Define and refine messaging and positioning for our core product and new features, ensuring clarity and consistency across all user touchpoints.
• Develop and execute go-to-market strategies for new feature launches and product lines, working closely with Product and Design.
• Build and operationalize the systems, tooling, and processes that enable scalable lifecycle campaigns, experimentation, and measurement.
• Use data to identify growth opportunities within the PLG funnel—activation, expansion, and churn reduction—and design experiments to improve them.
• Partner with Product and Engineering to improve in-product experiences that drive engagement, retention, and monetization.
• Collaborate with the founders to explore and test new growth motions such as sales-assisted and enterprise outreach.
• Analyze lifecycle and retention data to uncover insights, influence roadmap decisions, and communicate learnings across the company.
• Build the foundation for a scalable product marketing organization by creating playbooks, documentation, and repeatable GTM processes.

Founding Product Marketing Manager

Account Manager

• Generate pipeline and manage the sales process within the brokerage channel
• Lead opportunities from initial outreach through close
• Oversee post-sales relationships to identify additional program opportunities and ensure successful implementations
• Provide leadership, guidance, and support to partners to maximize adoption and success of their insurance programs

Territory Manager

Product Manager

• Own the organization and execution of our product roadmap
• Define features and create detailed specifications in the form of PRDs for the engineering team
• Manage release planning and coordination
• Conduct customer interviews to deeply understand user needs and pain points
• Collect and synthesize customer feedback from multiple channels
• Analyze product usage data to identify areas for improvement
• Make data-informed decisions in a resource-constrained environment
• Create, monitor, and review experiments for product implementations
• Break down large implementations into simple tests to validate ideas quickly
• Measure outcomes to determine success or failure of product changes
• Develop and track key product metrics for performance and user adoption

Founding Product Manager

Product Designer

• Define and shape the user experience across marketplace and subscription products, reporting directly to the founders.
• Own the full design lifecycle from research, wireframing, prototyping, to final UI delivery.
• Translate user needs and business goals into intuitive, elegant product experiences.
• Collaborate closely with product managers, engineers, and founders to scope and prioritize design solutions.
• Create wireframes, flows, and interactive prototypes to communicate design decisions.
• Maintain and evolve a consistent design system to ensure scalability and cohesion.
• Advocate for the user experience while balancing business priorities.
• Iterate quickly on designs based on user data, feedback, and product KPIs.
• Deliver high-quality visual designs and assets ready for implementation.
• Full ownership of design projects end-to-end, working closely with product and engineering to ship designs that touch hundreds of thousands of users.

Marketing

• Report directly to the founders and own user retention and feature adoption
• Responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns
• Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell
• Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used
• Build churn-prevention and winback flows to improve subscription and marketplace retention
• Write compelling copy for lifecycle touchpoints and feature campaigns
• Segment users and personalize communication to increase activation and long-term engagement
• Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured
• Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement
• Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches
• Analyze lifecycle and retention data to form insights and optimize campaigns
• Report regularly on retention and lifecycle KPIs to the founders
• Speak with users to understand pain points and opportunities for re-engagement
• Plan features or experiments in the product related to retention

Lifecycle Marketing Manager

• Report to VP of Growth & Partnerships and CEO
• Own and drive full-funnel marketing strategy across digital, content, paid, email, SEO/SEM, social, and PR
• Build and launch integrated campaigns that generate qualified leads and drive pipeline growth
• Continuously optimize campaigns through KPI tracking, conversion analysis, and ROI reporting
• Manage HubSpot to ensure clean attribution, data accuracy, and actionable reporting
• Define and evolve brand positioning, messaging, and visual identity
• Oversee creation of high-value content (webinars, case studies, blogs, videos, social)
• Lead external communications, including media outreach and thought leadership initiatives
• Manage and grow a network of freelancers, contractors, and agencies
• Partner with Sales, Product, and Leadership to align marketing with company strategy
• Collaborate with design and development teams to optimize website and landing pages for conversion
• Shape the voice and presence of a fast-growing fintech company and directly impact revenue growth

Founding Product Marketing Manager

Territory Manager

Founding Product Manager

Product Designer

Lifecycle Marketing Manager

Senior Marketing Manager