Savvy Talent

Growth Marketing

• Owning blog and content strategy, editorial direction, and external writing team management.
• Leading PR strategy and holding the external PR agency accountable to placements and outcomes.
• Maintaining and scaling programmatic SEO pages and free tool pages.
• Building authority on LinkedIn and social channels with brands and marketing leaders.
• Collaborating with the external paid media team on Google Ads and holding them to CPA targets.
• Owning CRO and landing page performance across organic, paid, and tool pages.
• Growing LLM visibility and AEO presence across ChatGPT, Claude, Perplexity, and Gemini.
• Setting monthly and quarterly demand gen targets and reporting on results.

Head of Growth Marketing