Nutrafol

Senior Associate, Performance Marketing – Paid Social

Nutrafol

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $90,000 - $105,000 per year

Job Level

Senior

Tech Stack

Tableau

About the role

  • Execute, manage, test and optimize paid social media channels to drive new customer acquisition, primarily on Meta, for Nutrafol’s hair-wellness D2C products.
  • Day-to-day campaign management including ad launches, audience updates, bid changes, optimizations, feed changes, pixel management, and budget pacing/scaling.
  • Maintain a daily pulse on campaign performance, monitoring budgets, pacing and scaling adjustments, and reporting key weekly & monthly performance findings with recommendations.
  • Plan and manage creative briefs on a quarterly basis; brief concepts for channel needs and review content from internal creative teams and agency partners.
  • Partner with influencer, creative, and community teams to create whitelist ads, manage account permissions, monitor comments, report on ad performance, and execute on rights timelines.
  • Execute new channel launches focused on driving new customer acquisition and manage a robust testing roadmap for paid social initiatives.
  • Troubleshoot performance challenges and bugs on paid social platforms; manage partnerships with external account representatives and monthly channel payments with accounts payable.
  • Collaborate closely with analytics, creative, influencer, and community management teams; report to the Performance Marketing Manager.

Requirements

  • Minimum of 3-5 years of experience working on paid social media performance marketing campaigns, preferably with a focus on user acquisition and conversion marketing within the D2C/ecommerce space.
  • Strong background in a hands-on keyboard role within Meta Ads Manager and/or Smartly (Smartly experience is nice to have, not a requirement).
  • Growth mindset - you are on a quest to learn and develop personally & professionally and have a passion for exploring and testing new performance marketing channels.
  • Self-starter - you are not afraid to dive in on new projects and step out of your comfort zone.
  • Proven track record of managing and executing paid social programs within Facebook Ads Manager and other paid social channels.
  • Experience with web analytics tools like Google Analytics and Tableau.
  • Analytical mindset and creative thinker to aid in channel strategy.
  • Comfortable working cross-functionally with brand, creative, and tech.
  • Great communication skills, both oral and written.
  • Ability to pivot and adjust to changes based on ever changing market, social platforms, and business goals.
  • Proven ability to hit all critical KPI’s with a brand centric mindset.
  • Enjoy the creative process - you’ll be working in constant collaboration with marketers, designers, and writers.
  • Nice to have: Familiarity with Smartly ads platform tool
  • Nice to have: Experience in launching new paid social channels
  • Nice to have: Experience in health/wellness ecommerce space
  • Nice to have: Experience in marketing subscription services
  • Nice to have: Experience working with influencers and partnership for content creation