Northern Trust

SEO Marketing

• Implement on-page, technical, and off-page SEO recommendations to improve rankings, traffic, and conversions
• Execute keyword research and mapping tasks aligned to client goals and strategic direction
• Write and publish high-quality, SEO-optimized content including blog posts, landing pages, product descriptions, and website copy
• Execute metadata updates, internal linking changes, alt text optimization, and other on-page tasks
• Perform competitor and backlink analysis to support broader SEO initiatives
• Maintain keyword tracking, rank monitoring, and optimization checklists
• Execute technical SEO recommendations and audits (crawlability, indexing, Core Web Vitals, schema)
• Identify and resolve crawlability, indexation, and site structure issues
• Implement schema markup and structured data
• Optimize page speed and Core Web Vitals
• Coordinate with development teams to ensure technical fixes are implemented correctly and on time
• Support site migrations and platform transitions
• Maintain optimization checklists and document findings
• Track, measure, and report on SEO performance using Google Analytics, Google Search Console, SEMRush and other industry tools
• Develop custom dashboards and reports that communicate impact to stakeholders
• Present strategies, findings, and results to clients with confidence
• Maintain documentation of experiments, changes, and outcomes to inform future work
• Assist in shaping the narrative for client-facing performance recaps and QBRs

Intermediate SEO Strategist – Contractor

Conversion Rate Optimizer

• Own CRO strategy and testing roadmap across clients.
• Design, execute, and analyze A/B and multivariate tests (landing pages, funnels, UX elements, messaging).
• Propose test ideas with clear hypotheses, rationale, expected outcomes, and prioritization.
• Maintain a CRO testing calendar and prioritization framework.
• Document test learnings, QA notes, and rollout recommendations.
• Analyze user behavior via GA4, Microsoft Clarity, and similar tools.
• Identify friction points in conversion paths and recommend UX improvements.
• Evaluate desktop vs. mobile behavior and conversion trends to inform device-specific optimizations.
• Partner with developers and creative teams to implement CRO-driven improvements.
• Interpret Core Web Vitals, PageSpeed Insights, and Lighthouse reports.
• Collaborate with development teams to assess performance impacts on conversion.
• Ensure CRO tests and site changes do not negatively impact performance or tracking.
• Own GA4 configuration, governance, and ongoing QA across clients.
• Build, maintain, and own TapClicks dashboards and reporting accuracy.
• Automate reporting for media KPIs, conversions, and ROI analysis.
• Validate data consistency across platforms (Google Ads, Meta, LinkedIn, GA4, CRM).
• Lead Google Tag Manager (GTM) setup, audits, and troubleshooting.
• Implement and maintain platform pixels and event tracking.
• Align goals, events, and attribution with media teams.
• Collaborate with developers and clients to resolve tracking and CRM integration issues.
• Serve as an escalation point for analytics and tracking issues.
• Conduct deep-dive performance analysis to identify trends and growth opportunities.
• Translate complex analytics into clear, client-ready recommendations.
• Support forecasting, budget modeling, channel mix planning, and attribution strategy.

Digital Analytics, CRO Manager

Director

• Cultivate and manage deep, long-term relationships with Ultra-High Net Worth (UHNW) clients
• Develop referrals and leads from internal and external sources
• Understand each client’s unique family dynamics, financial goals, and philanthropic aspirations
• Partner with a team of experts to develop customized wealth management strategies
• Orchestrate specialists to provide holistic financial services
• Develop tailored meeting agendas and presentations
• Review accounts to enhance client relationships
• Contribute to organic growth and engage subject-matter experts

Director II – Family Office Solutions

Auditor

• Functions in various roles on audit engagements, including leading audits, staffing audits, and providing consulting or oversight functions based on the needs of the team
• Responsible for staying current on regulatory rules and changes within the industry
• Manages and performs special projects as assigned
• Participates in meetings with business unit to discuss audit results
• Communicates with partners at all levels, developing and presenting recommendations on operations and controls for the business unit
• Utilizes understanding of various Corporate units to ensure operations, services, and systems have proper audit controls in place (i.e., design of the control environment)
• Evaluates corporate management, business processes, business controls and operating practices during audits and consulting/monitoring engagements
• Applies analytical skills to review information and determine potential control weaknesses
• Develops a thorough understanding of the Northern Trust Audit Methodology and adheres to all applicable Department Standards
• Completes and compiles a high-quality summary of findings and recommendations for review in a concise and professional manner

Auditor – AML and Financial Crimes

Program Manager

• Lead the end-to-end delivery of multiple interconnected projects , ensuring alignment with client goals and organizational priorities.
• Serve as a trusted expert on the client’s business, industry trends , and Northern’s marketing and technology best practices.
• Act as the primary client contact, providing high-value solutions and strategic guidance.
• Consult with and influence clients on project prioritization , ongoing maintenance , and decision-making.
• Manage project teams, agency resources , and workflows to ensure quality and timely delivery.
• Develop and maintain program roadmaps, timelines, success metrics, and comprehensive documentation.
• Identify dependencies, risks, opportunities, and out-of-scope items across multiple workstreams.
• Facilitate clear communication between clients and delivery teams, offering alternative solutions when needed.
• Support account management by providing strategic insights , preparing proposals , and contributing to program profitability.
• Mentor and guide PMO team members and collaborate with Revenue teams to uphold quality standards and priorities.
• Present program status, risks, and recommendations to leadership and steering committees.
• Represent Northern at networking events and build strong, long-term client relationships.