Fractional Media & Web Analytics Manager

Northern Trust

Fractional Media & Web Analytics Manager for a digital solutions agency in Canada. Focused on analytics, reporting, and conversion rate optimization for web and media campaigns.

Posted 6/14/2026contractRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

BigQuerySQL

About the role

Key responsibilities & impact

Dashboarding and reporting
Tool and tag management
CRO and testing
Data analysis and trends
QA and troubleshooting
Client collaboration
AI-enabled operations

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
4+ years in analytics/CRO/digital marketing with a focus on measurement and optimization.
Proficiency with GA4 and GTM; hands-on with media platforms (Google Ads, Meta, LinkedIn).
Strong CRO knowledge and A/B testing methodologies.
Advanced Excel/Google Sheets (pivots, lookups); familiarity with SQL/scripting.
Experience with data viz tools: TapClicks, Looker Studio, Power BI; BigQuery a plus.
Familiar with attribution models and CRM/web integrations.
Exceptional client-facing communication and presentation skills.
Relevant certifications (Google Analytics, Google Ads, Meta Blueprint).

Benefits

Comp & perks

Competitive Rates
Flexible work to promote work-life integration
Remote-first or hybrid flexibility
Asynchronous work
Supportive Operations Team
Opportunity to collaborate with top industry talent!

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisCROA/B testingExcelGoogle SheetsSQLdata visualizationattribution modelstag managementtroubleshooting

Soft Skills

client collaborationcommunicationpresentation

Certifications

Google AnalyticsGoogle AdsMeta Blueprint