Nonprofit HR

Communications

• As the primary function of the role, owning ACA's overall communications strategy and being accountable for ensuring that all stakeholder groups -- members, volunteers, donors, partners, staff, and the public -- receive communications that are clear, compelling, and actionable.
• Developing and executing a comprehensive, integrated communications strategy that advances ACA’s mission, ensures key stakeholders have the information that will motivate them to action, and strengthens its national presence.
• Leading long-term brand positioning and messaging frameworks that reinforce and extend ACA’s role as the leading voice for the camp community that supports accredited camps, members, volunteers, and other key stakeholders to strive for the strongest collective impact on all camp participants.
• Building and maintaining audience profiles for each of ACA's key stakeholder groups; develop tailored strategies to break through the clutter and move each audience to action.
• Overseeing strategic vision and leadership for communication and marketing: content, digital, website, public relations, communications, video, marketing, and fundraising campaigns.
• Creating and continuously refining a clear tone and voice for the organization and ensuring a standard of excellence.
• Serving as the strategic advisor to the CEO, executive team, and Board of Directors, developing and implementing communications and marketing strategies to meet the goals of the organization.
• Ensuring that members, volunteers, and other key stakeholders receive communications that drive engagement, cross-selling, up-selling, and participation in ACA programs and events.

Senior Vice President, Communications