Nielsen

Content Marketing Manager

• Write and refine our website content to ensure a consistent, empathetic, and human brand voice that builds trust with our audience.
• Infuse web copy with strategic keywords and SEO best practices without sacrificing readability or brand integrity.
• Lead the end-to-end execution of email campaigns, including template building, list management, and deployment.
• Utilize Pardot (or similar) to filter audiences based on behavior, industry, and persona, ensuring highly personalized 1-to-1 communication at scale.
• Develop automated drip sequences that nurture prospects through the funnel using targeted, persona-based messaging.

Digital Marketing

• Develop and manage digital campaigns where Top-of-Funnel (TOFU) awareness feeds Middle-of-Funnel (MOFU) engagement, leading to Bottom-of-Funnel (BOFU) conversions
• Monitor campaign performance across all channels
• Periodically, translate campaign metrics into executive-level narratives
• Understand and optimize for the hybrid multi-touch journey
• Design and lead A/B testing frameworks for ad creative, landing page experiences, and audience segments

Digital Campaign Manager

Technical Account Manager

• Oversee the day-to-day execution of a large client portfolio
• Act as the subject matter expert for Nielsen tags
• Provide high-level support and communicate solutions
• Partner with analysts to ensure deliverables meet standards
• Lead training sessions on technical aspects and create support materials
• Navigate internal structures to ensure timely turnarounds

Technical Account Manager II

Customer Success Manager

• Serve as the primary point of contact for global customers and partners
• Establish and maintain regular check-ins, including dashboard and report reviews
• Create and deliver Quarterly Business Review (QBR) presentations, documenting highlights and action items.
• Monitor and ensure adherence to contractual commitments, including SLAs
• Stay informed and drive engagement around upcoming renewals
• Gather valuable feedback on customer/partner strategic goals and recommend solutions for customer use cases with a focus on upsell opportunities
• Provide input on overall customer and partner health
• Drive internal improvements to enhance the customer/partner experience
• Handle quality escalations and issues unresolved through standard Customer Care processes, collaborating with internal departments to ensure timely resolution and preventive measures.
• Initiate and monitor action plans for identified quality trends and provide regular progress updates to customers/partners
• Coordinate data and information in response to and drafting of RFP/RFIs/SOWs and other new customer opportunity inquiries and proposals.
• Identify customers to receive standard Customer Dashboards, Quality Reports, and Product Usage Reports
• Coordinate setup of non-standard customer reports and dashboards as needed
• Work with management to design and implement key performance indicators (KPIs) for assigned segment
• Review key performance indicators (KPIs) regularly with customers/partners
• Communicate essential details to customers/partners about product retirements and replacement solutions
• Ensure customer readiness for new product features integration
• Coordinate completion of and deliver Root Cause Analyses (RCAs) for all Severity Level 1 Discrepancies and Quality Trends (as needed)
• Manage customer/partner deliveries and communication for limited release products
• Create and maintain customer and partner-specific playbooks

Customer Success Manager – Customer & Partnership Experience

Analyst

• Own and support the delivery of critical Audience Measurement commercial programs with global impact, driving the strategy execution of deliverables.
• Support development of discount and commitment strategies globally, implementing next generation commercial policies to drive positive customer engagement and behavior.
• Collaborate with senior leadership across Sales, Finance, Legal, and other cross-functional teams to obtain actionable insights that can be used to optimize commercial program design, implementation, and enforcement.
• Design measurement and reporting to track adherence to, and performance of, commercial programs to ensure financial goals are met.
• Implement best in class project management practices to manage against tight deadlines, varying stakeholders, and high visibility deliverables.
• Act as an expert across commercial programs and Nielsen’s product suite, anticipating business challenges and opportunity areas.
• Model and analyze commercial offerings and deal structures against GTM, product, and financial strategies, driving optimization of discount and incentive programs.

Senior Commercial Analyst

Architect

• Monitor and optimize IAM systems to ensure the absolute integrity of user credentials and access rights
• Identify and solve complex security problems using a broad, innovative perspective that goes beyond "standard" fixes
• Interpret internal and external business issues to recommend and implement industry-leading security practices
• Lead teams or projects with moderate resource requirements and complexity, ensuring alignment with department objectives
• Communicate high-level technical concepts to non-technical stakeholders, successfully anticipating objections and building consensus for new security initiatives.

Content Marketing Manager

Digital Campaign Manager

Technical Account Manager II

Customer Success Manager – Customer & Partnership Experience

Senior Commercial Analyst

Senior Identity Architect