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Nielsen

Senior Marketing Program Manager

Nielsen

Sr. Marketing Program Manager overseeing Nielsen's integrated marketing campaigns.

Posted 7/3/2026full-timeRemote • 🇲🇽 MexicoSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing complex global marketing programs, utilizing data-driven insights to establish KPIs and improve workflows. Proficient in bridging communication between senior leadership and tactical teams while applying marketing operations knowledge to mitigate risks and solve technical challenges.

Highest-signal resume keywords
Marketing Program ManagementGlobal Campaign ManagementData-Driven InsightsJira ProficiencyHuman-Centered Design Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing OperationsKPI EstablishmentWorkflow DesignRisk MitigationResource Allocation
Soft Skills
Cross-Functional CollaborationCommunication
Tools & Technologies
JiraSmartsheetGoogle SuiteLooker StudioSalesforceGA4
Certifications & Qualifications
Bachelor's DegreeAdvanced DegreeHuman-Centered Design Certification
Industry Keywords
Global Marketing ProgramsContinuous ImprovementTechnical Problem SolvingMaster Schedule Management

About the role

Key responsibilities & impact
  • Owns complex, cross-functional global marketing programs from end to end.
  • Manages roadmaps, resource allocation, and a unified master schedule that connects all team dependencies.
  • Establishes KPIs and delivers data-driven insights.
  • Drives continuous improvement, designs standardized marketing workflows (milestones, approval gates).
  • Serves as the primary bridge between senior leadership and tactical teams.
  • Applies deep marketing operations expertise to solve technical problems, anticipate bottlenecks, and proactively implement risk-mitigation strategies.

Requirements

What you’ll need
  • 10–15 years in Marketing Program Management/Operations or TPM handling global campaigns
  • Bachelor's degree required; advanced degree or Human-Centered Design certification strongly preferred.
  • Mandatory native/professional English.
  • Highly proficient in Jira, Smartsheet, Google Suite, Looker Studio, Salesforce, and GA4.

Benefits

Comp & perks
  • Remote work options