Founding Product Marketer
Cartesia
Salary
💰 $82,800 - $110,000 per year
Job Level
Mid-LevelSenior
About the role
- Orchestrate growth initiatives: act as the central driver for growth projects, guide campaign strategy, and ensure cohesive execution across paid media, SEO, and content.
- Own the conversion funnel: continuously build, test, and improve the user journey from first visit to paid customer, including landing pages, sign-up flows, and onboarding sequences.
- Leverage in-product messaging: own and implement parts of the in-product conversion process, create user guides, workflows, and targeted messages to guide users toward activation and payment.
- Independently analyze and act on data: pull data from various sources, build and monitor performance dashboards, derive actionable insights, and propose the next set of tests and initiatives.
- Collaborate cross-functionally with in-house channel specialists (PPC, SEO, content) and act as the catalyst turning strategy into coordinated action.
- Drive hands-on optimization in a high-velocity testing environment and own project goals and results.
Requirements
- At least 3 years in a growth-focused role (PLG, SaaS, or B2C); must be able to show specific initiatives you drove and the exact metrics you moved.
- Mastery in at least one or two key acquisition channels (e.g., Paid Search, Email Automation) and operational knowledge across other channels.
- Direct, hands-on experience with Salesforce, Google Analytics, and Google Tag Manager (GTM) is essential; demonstrated understanding of pixel implementation and attribution models.
- Experience collaborating with in-house channel specialists (PPC, SEO, content) and owning project strategy and execution.
- Experience incorporating AI tools into marketing workflows to increase efficiency and drive creative insights.
- Passion for continuous A/B testing and optimization in a high-velocity testing environment.
- Proactive and resilient problem solver with a pattern of taking ownership and independently identifying and solving problems.
- Innate ROI-driven thinking; comfortable discussing CAC, LTV, and ROI and prioritizing/killing initiatives based on opportunity cost.
- Experience with in-product messaging and tools like Pendo is a major plus.
- Preference for EdTech experience; a passion for improving education is a must.
