Calendly

Senior Product Marketing Manager

Calendly

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $140,250 - $227,700 per year

Job Level

Senior

About the role

  • Lead go-to-market strategy for new features and products, from planning through launch and adoption.
  • Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey.
  • Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement.
  • Translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence.
  • Own channel strategy by identifying the right mix of channels (in-app, email, sales enablement, website, social, etc.) to build scalable and effective GTM launch stacks.
  • Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards.
  • Be an internal and external evangelist for your products, championing their value, advocating for the customer, and representing PMM in both internal and external conversations.
  • Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention.
  • Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals.
  • Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates.

Requirements

  • 6-8+ years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment.
  • Proven track record owning launches and scaling adoption.
  • Strong storyteller who can simplify complex concepts into compelling narratives.
  • Customer-obsessed, with deep empathy for user needs and buying behavior.
  • Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success.
  • Highly organized, detail-oriented, and can manage multiple projects without losing momentum.
  • Outstanding written communication skills and love communicating value in a clear, human way. You know how to write for conversion across web, email, and other channels.
  • Outstanding presentation skills—equally comfortable presenting to execs or facilitating webinars for large audiences.
  • Critical thinking and narrative skills that help you connect disparate ideas into a cohesive story.
  • You’re a driver, someone who can take loosely formed ideas and 70% of the info and move it forward without waiting for perfect clarity.
  • Resilient and adaptable and able to flex as timelines, priorities, or project scopes shift.
  • You bring positive energy, clarity, and drive as a collaborative team player.
  • Experience marketing to both self-serve and enterprise customers.
  • Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools
  • Experience with PLG tactics and lifecycle marketing.