Newsela

Account Executive

• Own your territory, manage the entire lifecycle of a sale, and build new business relationships that bring Newsela’s solution to classrooms.
• Achieve revenue targets while collaborating with an enthusiastic, cross-functional team to catapult Newsela’s growth as we scale our national sales organization.
• Uncover district needs through consultative conversations to have a direct impact on the expansion and adoption of Newsela products, which will ultimately scale Newsela’s ability to bring engaging, culturally responsive learning content to K-12 classrooms nationwide.
• Stay current and well-versed in the territory’s funding, state initiatives, demographics, and K-12 education landscape to help inform the overall sales strategy.
• Day-to-day responsibilities include prospecting, pipeline management, forecasting, and managing sales through the entire lifecycle.
• Partner with SDRs, using their support to complement your own active, self-generated prospecting.
• Collaborate within the Sales organization to inform strategy and processes that enhance overall sales performance.
• Gather market insights and feedback to influence and drive future product enhancements.

School Sales Representative

Content Manager

• Own assessment content strategy and roadmap in partnership with the Director, Assessment and Analytics Portfolio and the A&A Product Manager.
• Drive execution of the assessment content roadmap; translate quarterly production plans into team assignments, milestones, and vendor scopes.
• Ensure content gaps are identified and closed across all subject areas, including academic content areas (ELA, Math, Science, and Social Studies) and non-academic content areas (Social Skills, School Climate); prioritize across domains based on roadmap and customer needs.
• Monitor state and national standard changes across all content domains; ensure Content Leads are maintaining current mappings and escalate cross-domain risks proactively.
• Manage Assessment Content Designers and Content Contributors — set direction, coach for growth, run regular 1:1s and performance reviews, and develop the bench.
• Scope, plan, and manage large-scale projects with Content Designers, freelance contributors, and third-party vendors to meet aggressive production targets.
• Own the contributor and vendor quality framework across all content domains; conduct calibration sessions and performance reviews directly where no Content Lead is in place.
• Drive operational excellence by creating clear, repeatable processes and championing the tooling needs of the team.
• Unify content processes and ensure consistency with other Newsela assessment designers and teams (e.g., editorial style, metadata tagging, accessibility standards).
• Collaborate with Product and Engineering to train AI models for content generation and to evaluate AI-assisted authoring tools and outputs.
• Partner with Product, Engineering, Marketing and Customer-facing teams as needed on content tooling, customer questions, and go-to-market readiness.
• Other duties as assigned.

Manager, Assessment Content

Art Director

• Define and evolve Newsela's creative vision and visual identity across Newsela's portfolio of brands, ensuring a cohesive, differentiated, and high-impact customer experience.
• Translate business priorities, audience insights, and brand strategy into compelling creative direction across marketing campaigns, product launches, and corporate initiatives.
• Develop and evolve scalable visual systems, design frameworks, and brand standards that enable consistency while allowing each brand to maintain its unique identity.
• Lead ongoing brand governance by reviewing and elevating creative assets across brands to ensure consistency, quality, accessibility, and alignment with Newsela's brand standards.
• Establish and uphold creative standards that drive excellence across digital, print, motion, web, and campaign creative.
• Serve as the final creative authority for high-impact campaigns, executive communications, and major brand initiatives.
• Partner with Marketing leadership to align creative priorities and investments with business objectives and measurable business outcomes.
• Lead the creative vision and execution for Newsela's highest-priority marketing campaigns, digital platforms, corporate initiatives, and executive communications.
• Provide hands-on creative leadership for select initiatives while establishing the quality standards and creative direction that guide all work across the portfolio.
• Partner cross-functionally to deliver integrated creative solutions that advance business objectives and strengthen customer engagement.
• Serve as the creative lead throughout the lifecycle of strategic initiatives, ensuring exceptional quality, consistency, and business impact.
• Establish the operating model that enables the Creative function to scale, ensuring the team delivers exceptional work with speed, consistency, and efficiency.
• Establish and continuously optimize the creative operating model, including intake, prioritization, resource planning, production timelines, and quality standards.
• Develop scalable workflows, governance, and creative review processes that improve collaboration across Marketing and cross-functional partners.
• Balance internal team capacity with external agency and contractor resources to meet evolving business needs.
• Identify opportunities to improve operational efficiency while maintaining a high bar for creative excellence.
• Partner with Marketing leadership and cross-functional stakeholders to shape creative strategy and campaign direction from concept through execution.
• Serve as a trusted advisor to executive leadership on brand positioning, visual storytelling, customer experience, and creative strategy.
• Influence creative priorities and investments by aligning recommendations with business objectives, customer insights, and marketing goals.
• Build, manage, and optimize relationships with external agencies, freelancers, and creative partners to expand the team's capabilities.
• Establish clear creative briefs, quality standards, and performance expectations for external partners, ensuring work consistently reflects Newsela's brand and creative vision.
• Evaluate agency performance, resource allocation, and external partnerships to ensure high-quality delivery, operational efficiency, and scalability.

Creative Director

Production Coordinator

• Maintain and update Airtable production trackers for all video projects (status, assignments, delivery dates, feedback cycles).
• Track progress across writing, design, illustration, animation, audio, and post-production phases.
• Manage daily and weekly status reports, flagging risks, blockers, and deadlines.
• Schedule internal and external production syncs, reviews, talent VO records and feedback sessions as needed.
• Maintain Slack channel communication for projects updated and organized.
• Organize and version-control all project assets (scripts, storyboards, illustrations, animation files, VO, music, exports) across Google Drive / Frame.io.
• Ensure naming conventions and folder structures are followed consistently across the team.
• Coordinate delivery of final assets to appropriate internal and external stakeholders.
• Serve as the day-to-day point of contact for freelance animators, illustrators, and audio engineers.
• Collect invoices, contracts, and W-9s; route them through Newsela’s vendor process.
• Track freelancer assignments, deliverables, and availability.
• Support onboarding of new contractors into workflows and toolkits.
• Help document and refine production processes for animation and multimedia projects.
• Support implementation of new workflow tools or integrations (e.g., AI-assisted asset tagging, Airtable automations).

• As an individual contributor who is part of a regional sales team, you will have the opportunity to own your territory, manage the entire lifecycle of a sale, and build new business relationships that bring Newsela’s solutions to classrooms.
• Take ownership of developing territory business plans, evaluating funding landscapes, and tailoring sales strategies to align with district initiatives.
• In addition to achieving your own revenue targets, you will get to work with an enthusiastic, cross-functional team to catapult Newsela’s growth as we scale our national sales organization.
• Meet in-person with school and district leaders, presenting solutions, negotiating terms, and securing agreements that bring Newsela into classrooms.
• Have a direct impact on the expansion and adoption of Newsela products, which will ultimately scale Newsela’s ability to bring engaging, culturally responsive learning content to K-12 classrooms nationwide.
• Thrive in a role that requires significant autonomy, representing the company in the market, making recommendations that impact strategy and results, and managing priorities independently.
• Exercise discretion and independent judgment on matters of significance, including evaluating customer needs, structuring tailored solutions, negotiating within established guidelines, and influencing revenue and business outcomes.

Sales Representative, SMB

Customer Success Manager

• Define and execute the long-term Scaled Customer Success strategy across Newsela’s SMB and Schools customer segments.
• Lead, coach, and develop frontline managers who are responsible for the day-to-day execution of scaled customer success motions.
• Own the scaled coverage model and partner closely with CS Operations.
• Maintain accountability for core business outcomes across the scaled customer segments.
• Build the team’s ability to identify and influence growth opportunities across the scaled customer base.
• Design and improve the scaled customer journey, ensuring customers are advancing through the right lifecycle moments.
• Build strong cross-functional partnerships with Sales, CS Operations, Product, Marketing, Enablement, and Customer Experience.
• Serve as a senior leader within the Customer Success organization.
• Bring clarity to what the Scaled CS team owns and how the team operates.

Director, Scaled Customer Success

• The Strategic Account Executive is responsible for building relationships with key decision makers at the district level, driving new business and expansion.
• Selling Newsela’s suite of products (including supplemental literature, assessment, data warehousing, and MTSS tools), you will connect authentically with diverse K-12 stakeholders and departments, keeping student success at the center of every conversation, while expanding the reach of engaging learning content to positively impact teachers and students across your territory.
• As part of a regional sales team and the face of Newsela in the market, you will own your territory, manage the entire lifecycle of a sale, and build new business relationships that bring Newsela’s solutions to classrooms.
• Proactively drive net-new business with districts, from prospecting and pipeline generation to final close, owning the end-to-end sales cycle for multiple products.
• Run the day-to-day mechanics of pipeline creation, pipeline management, forecasting, and designing lead generation campaigns, while also collaborating closely with other internal departments.
• Be the go-to expert on your territory’s funding, state initiatives, demographics, and K-12 landscape, leveraging these insights to build strategic plans that move key accounts through the sales cycle.
• Achieve individual revenue targets while collaborating with an enthusiastic, cross-functional team to catapult Newsela’s growth during the scaling of our national sales organization.
• Thrive in a role that requires significant autonomy, represent the company in the market, make recommendations that impact strategy and results, and manage priorities independently.
• Exercise discretion and independent judgment on matters of significance, including the evaluation of customer needs, structure of tailored solutions, negotiation within established guidelines, and influence over revenue and business outcomes.
• Have direct, regular exposure to our executive leadership team during meetings to discuss specific deal strategies, introduce industry trends, and build support for district-specific initiatives.
• Access a highly skilled team dedicated to supporting this book of business, alongside extensive support from our Learning & Enablement team.

Strategic Account Executive

Data Engineer

• Develop and maintain custom integrations and ETL processes between K-12 data and internal/external systems.
• Design, implement, and optimize data pipelines
• Collaborate with stakeholders to understand data needs and deliver robust, scalable solutions.
• Maintain technical documentation for systems, data models, and processes.
• Monitor and troubleshoot data flow issues and respond to API changes.
• Participate in cross-functional projects related to school operations, enrollment, attendance, and performance data.
• Perform quality assurance (QA) on downstream data to ensure accuracy, consistency, and alignment with customer requirements.

Director

• Define the long-term strategy and organizational design for our Professional Learning Services team.
• Accountable for the entire Professional Learning P&L and its measurable impact on customer retention and revenue.
• Lead a team of Professional Learning Managers.
• Ensure our professional learning content and delivery models scale to meet the needs of every Newsela customer while setting the industry standard for excellence.
• Build and scale the Professional Learning team with a focus on developing future leaders and aligning team structure to support company growth and go-to-market priorities.
• Define and own the metrics framework for the PL function, including team performance, content effectiveness, and customer outcomes, with regular reporting to senior leadership.
• Lead organizational change initiatives that improve scalability, operational effectiveness, and customer impact across the Professional Learning function.
• Define and own the strategic framework for all Professional Learning content, grounded in proven educational research and adult-learning best practices.
• Ensure PL offerings directly drive measurable customer ROI, teacher engagement, and product adoption.
• Partner with Product and Marketing to ensure Professional Learning strategy and content remain aligned to evolving product capabilities, customer needs, and market positioning.
• Establish a multi-year content delivery strategy that integrates Professional Learning into the broader customer journey, including scaled success models and long-term retention initiatives.
• Partner with Customer Success and Sales to position PL as a driver of expansion and renewal, connecting learning outcomes to commercial results.
• Evaluate the effectiveness of PL resources across educator, administrator, and student outcomes, and adapt content accordingly.
• Own all PL vendor relationships, contracts, and budget planning, ensuring spend aligns with quarterly targets and delivers maximum return.

Director, Professional Learning

Product Manager

• You will own the full product lifecycle of the Newsela Supplemental ELA product line, from opportunity evaluation and ideation, through to development, market launch and ongoing updates based on feedback.
• Ensure that ELA products meet Newsela’s strategic objectives and drive instructional outcomes, while adhering to budget, timeline, and quality constraints.
• Maintain Strong Subject-Specific Market Pulse: Serves as the subject matter expert on market trends, customer needs, competitive offerings, and emerging instructional practices to identify opportunities for product growth, expansion, and differentiation.
• Partners with internal and external stakeholders to inform and execute the Supplemental ELS strategy by identifying market opportunities, evaluating customer needs, assessing risks, and recommending product investments.
• Use qualitative and quantitative data to inform product direction and decisions, gathering information about district and user needs through interviews and customer visits as well as analytics services.
• Define success metrics and monitor product performance, including customer adoption, engagement, retention, instructional outcomes, and business impact, using insights to inform future roadmap decisions.
• Collaborate with Content, Product Marketing, and other key stakeholders to prioritize roadmap investments, state standards updates, and new product opportunities, ensuring alignment with customer needs, state adoption timelines, and business objectives.

Senior Product Manager, Supplemental ELA

Mechanical Engineer

• As a Senior Design Engineer, you will work at the intersection of design and engineering, splitting your time roughly 50/50 between UI/UX design and hands-on front-end implementation.
• You will own both the design experience and its technical realization for the products that empower our content creators to develop the content teachers and students use, with a focus on building a product that improves every day.
• Understand and articulate user and business problems, engaging with users frequently to surface pain points and support day-to-day improvements, then propose thoughtful, feasible design solutions.
• Translate design intent (your own and other designers’) into high-quality, accessible, production-ready front-end code that faithfully matches the design vision.
• Develop deep fluency in our engineering ecosystem (architecture, component libraries, APIs, build tooling, and constraints) and use it to unblock designers and bridge design and engineering.
• Establish and maintain a design system as living code, keeping our design sources of truth accurate and up to date, and managing the component library and its documentation in Storybook.
• Build and maintain a shared repository of design principles the team consistently follows, so quality and consistency scale across people and products.
• Prototype complex interactions, states, and motion to validate ideas quickly and communicate intent precisely.
• Reporting to the Product Design Manager, partner closely with Design, Engineering, UX Research, Data, Content, and Marketing to align on problems, define solutions, and ensure feasibility.

Senior Design Engineer

Marketing

• Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement.
• Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale.
• Oversee vendor/agency relationships and coordinate in-house and outside marketing support.
• Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy.
• Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle.
• Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets.
• Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment.
• Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal.
• Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership.
• Run data-informed experiments to uplevel our campaigns.
• Partner with Product Marketing to implement engaging and effective messaging across campaign channels.
• Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness.
• Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales.
• Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders.
• Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes.
• Own demand generation investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives.

Director, Revenue Marketing

Manager

• Lead implementation & onboarding. Own how Newsela’s assessment products get stood up for customers, including onboarding, configuration and go-live support for strategic and key accounts.
• Deliver ongoing advisory & support. Build a team and a playbook that deepens the assessment relationship between Newsela and key accounts. This may include score interpretation, additional assessment needs, data coaching, and usage reviews that drive renewal-worthy outcomes.
• Manage assessment migration & content services. Oversee assessment migration and content services with clear scoping and quality standards.
• Lead the team. Hire, coach, and develop a team of individual contributors. Set clear expectations, run a healthy operating cadence, and create the conditions for people to do their best work.
• Operationalize and optimize the function. Optimize the intake, prioritization, and capacity model that lets the team scale without sacrificing quality. Document what works and change what doesn’t.
• Partner cross-functionally. Work side-by-side with other functional teams to make sure assessment services is a force multiplier for the broader business.
• Be a voice of the customer. Translate what you see in the field back into product and content priorities. Bring evidence, not anecdotes.

Manager, Assessment Services

• Manage 25 to 35 enterprise accounts, including some of the largest district accounts in the country.
• Utilize data, our tech stack (including Gainsight, Salesforce/SFDC, and Gong), and customer insights to drive company results in product adoption, renewal, and expansion.
• Leverage frameworks for your work while still maintaining autonomy and discretion to personalize your approach to partnership with each district based on their goals and needs.
• Drive successful business reviews with clients and manage an assigned portfolio of clients and related OKRs.
• Own client success planning for your accounts; you'll ask discovery questions, employ active listening skills, and synthesize client goals for successful renewal.
• Have a direct impact on the expansion and adoption of Newsela products, which will ultimately scale Newsela’s ability to bring engaging, culturally responsive learning content to K-12 classrooms nationwide.
• This role requires significant autonomy, representing the company in the market, making recommendations that impact strategy and results, and managing priorities independently.
• Exercise discretion and independent judgment on matters of significance, including evaluating customer needs, structuring tailored solutions, negotiating within established guidelines, and influencing revenue and business outcomes.

Enterprise Customer Success Manager

Data Analyst

• Engage with school district leaders and educators to understand their data analytics needs and to educate diverse stakeholders on how to effectively use the dashboards to interpret data.
• Design and develop customized metrics and dashboards.
• Utilize SQL for database management and queries, ensuring accurate and accessible data solutions.
• Provide ongoing support and maintenance for the data dashboards by troubleshooting, diagnosing, and resolving platform and data quality issues to ensure reliable reporting and effective data modeling.
• Collaborate with data scientists, engineers, and Product to enhance the data platform.