New Zealand Trade and Enterprise

Growth Marketing

• Supporting companies in developing and executing their U.S. market strategies, particularly for B2B, ingredients, private label, and nutrition-led offerings.
• Advising on key areas such as customer segmentation, value propositions, channel strategy, supply chain, pricing, and go-to-market execution.
• Helping companies assess the feasibility of entering or expanding in the U.S., including identifying the most effective pathways to growth with enterprise customers, manufacturers, and distributors.
• Leveraging your own commercial expertise and NZTE’s tools and resources to support companies in making sound commercial decisions, and connecting them with relevant customers, partners, service providers, and market insights.
• Tailoring your approach to each company’s stage of growth—whether they’re validating product market fit, scaling B2B or private label operations, or defending and expanding existing customer relationships.
• Collaborating closely with a team of F&B colleagues across North America.

Business Growth Advisor – Food & Beverage