Director of Brand & Marketing – 12 month fixed term

New Zealand Trade and Enterprise

Director of Brand & Marketing shaping global perception of Brand New Zealand through insight-driven strategy. Leading a marketing team and fostering partnerships for enhanced impact.

Posted 6/12/2026full-timeAuckland • 🇳🇿 New ZealandLeadWebsite

About the role

Key responsibilities & impact

Lead brand and marketing strategy.
Influence across NZ Inc.
Head a high-performing marketing and communications function.
Shape how New Zealand shows up globally.
Drive aligned storytelling that strengthens Brand New Zealand globally.
Build strong cross-agency and private sector partnerships.
Lead the evolution of digital platforms and marketing technology for future growth.
Embed Te Ao Māori and tikanga in storytelling and practice.

Requirements

What you’ll need

Experience leading brand, marketing or communications strategy at scale.
Strong stakeholder influence across complex systems and partners.
A track record of building high-performing, engaged teams.
Expertise in brand, storytelling and positioning in global markets.
Confidence using data and insight to guide decisions.
Experience leading digital, channel or marketing technology change.
Comfort engaging with Te Ao Māori and embedding cultural authenticity in your work.
Experience working within or closely with NZ Inc would be advantageous.

Benefits

Comp & perks

Equal opportunity employer
Diversity of thought encouraged
Specific accommodations for interview process offered

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategymarketing strategycommunications strategydigital marketingmarketing technologystorytellingdata analysispositioningstakeholder engagementteam leadership

Soft Skills

influencecross-agency collaborationcultural authenticityengagementstrategic thinkingcommunicationpartnership buildingadaptabilitydecision makinghigh-performance team building