Inside Sales Representative
SentinelOne
Cyber Security
Event and Field Marketing Manager
Netcraft
full-time
Posted on:
Origin: • 🇺🇸 United States • Utah
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber Security
About the role
- Own coordination between marketing and commercial teams to align on event goals, messaging, pre-event outreach, and follow-up strategies that drive pipeline and revenue
- Develop and execute event and field marketing strategy, ensuring Netcraft is present at the most influential conferences, trade shows, and events
- Host and manage Netcraft’s own field strategy, hosting regional events and activations designed for high-priority target accounts, creating tailored experiences that accelerate relationships and pipeline
- Manage all event logistics end-to-end, including vendor coordination, booth design, promotional materials, shipping, travel, and on-site execution when needed
- Partner with Director of Demand Gen to own and manage the event and field marketing budget, making strategic investment decisions and ensuring spend is optimized for maximum ROI
- Track, measure, and report event performance, including lead generation, pipeline impact, attendee engagement, and ROI metrics, providing actionable insights to stakeholders
- Drive event follow-up strategies in collaboration with sales, ensuring leads are nurtured, opportunities are created, and results are fully realized
- Collaborate cross-functionally with product marketing, digital, content, and design teams to deliver cohesive campaigns that support events
- Identify new opportunities and partnerships to expand Netcraft’s presence in key markets and industries
- Continuously improve processes, developing scalable playbooks for repeatable event success
Requirements
- 5+ years of experience in event marketing or field marketing, ideally within cybersecurity, B2B SaaS, or technology industries
- Proven track record of planning and executing field events, trade shows, and activities that drive measurable pipeline and revenue impact
- Strong project management and organizational skills, with the ability to manage multiple events, stakeholders, and priorities simultaneously
- Experience collaborating closely with sales teams to align on goals, co-develop strategies, and ensure seamless handoff and follow-up on leads
- Demonstrated ability to own and manage budgets, allocate spend strategically, and track ROI on marketing investments
- Strong analytical skills and comfort with marketing tools (e.g., CRM, marketing automation, event platforms) to track, measure, and report on performance
- Excellent communication and presentation skills with the ability to influence and align stakeholders
- Creative and strategic thinker who knows how to identify the right events and opportunities to maximize impact in target markets
- Willingness to travel for events and field activations as needed
- Self-starter with a bias for action and problem-solving, able to thrive in a fast-paced, high-growth environment
- Passion for Netcraft’s mission to protect the world from cybercrime
